Growth Hack 2
27
Mar
Growth Hacking Strategy of Reliance Jio, India

No wonder 2016-17 has been the best years for the Internet Surfers in India, who love to spend their time on the phone and the Internet because of Reliance Jio. Youngsters can talk for hours and parents can stay in touch with their children who live in other cities without fretting for cost charges, video […]

Posted in: Digital Marketing Case Studies,
march blogs Topic 4
21
Mar
An Ideal Career for Tech-Savvy Mothers – Digital Marketing

“Women are the real architects of society” – Harriet Beecher Stowe And; “Mothers are like Buttons that hold everything together” No doubt, mothers sway as the chief in the family. They are lovers, rulers, caretakers, learner, fantasizer and possess endless virtue. In 21st century’s, mothers are exponentially different as compared to our old time’s mothers. […]

Posted in: Digital Marketing Careers,
Tags: digital marketing, digital marketing career, digital marketing for house wives,
march blogs Topic 3
20
Mar
Why Digital Marketing plays important role in E-commerce?

Need a dress or a pair of shoes, guests coming for dinner so need groceries before night, feeling hungry at midnight but no mood to cook. These are few day to day examples of our living style.  What comes to your mind when you want to come over with these situations, Online Order-E-commerce. For a […]

Posted in: Digital Marketing Tips,
Tags: digital marketing, ecommerce, email,
march blogs Topic 2
17
Mar
Digital Marketing – The first career choice for Students

When the times comes for you to pick a career or you feel stuck what to do next in your career, all you discover strange voices of your brain and heart struggling against each other. Mind says go with elite choices like MBA to grab huge packages or heart is asking to be creative or […]

Posted in: Digital Marketing Careers,
Tags: digital marketing, digital marketing career, freshers,
Blog topic 1
15
Mar
How digital marketing can help start-ups to grow?

Start-ups have become the hottest trend in India. As per Nasscom disclosure, India has moved to the third position as the fastest growing base of startups worldwide. Each day, a new startup is born. It’s always been an exhilarating experience to start a new venture. However, there are the number of challenges that come across […]

Posted in: Digital Marketing for Start-Ups,
Tags: digital marketing, digital marketing tips, startups,
Digital Marketing for Insurance Agent
06
Feb
6 Tips For Becoming Better Insurance Agent in 2017

                                           6 Tips For Becoming Better Insurance Agent in 2017 The insurance sector is an ever-growing sector of an Indian market. As the Purchasing capacity of peoples is increasing, at the same time demand for […]

Posted in: Digital Marketing News,
Tags: Digital & Ecommerce,
Video Marketing Strategies
16
Nov
1
4 Video Marketing Strategies Every Marketer Should Know

“If a picture is worth a thousand words videos of course are worth at least a billion words for sure!” Videos have entertained masses for decades since the time television was invented however there was still a limitation to it that you could only watch you what wanted at a given time decided by the […]

Posted in: Digital marketing components,
Tags: Video Marketing,
How Femina created India’s first crowd-sourced magazine issue through Facebook-0
16
Nov
1
Femina created India’s crowd-sourced magazine through Facebook

A sneak peek of the complete story: The Brand: Femina Magazine The Challenge: Crowd-source the magazine issue by allowing Indian women to write for it The Execution:  Used Facebook App as a platform to attain goals The Success: 7000entries and over 12 million impressions   The Brand: Femina Magazine Femina is the leading women’s magazine […]

Posted in: Digital Marketing Case Studies,
Tags: Digital & Ecommerce,
Indian Currency Shift from Print to Digital
15
Nov
1
Indian Currency Shift from Print to Digital

The end of Rs 500 and Rs 1,000 announcement by Narendra Modi has led to rise in digital payments thereby helping India move towards Digital India. In the last few days it has been seen that the difficulties among the people to purchase goods for their livelihood post banning Indian currency notes like Rs.500/- and […]

Posted in: Digital Marketing Reports/ Researches,
Tags: Digital & Ecommerce,
Big Billion Day Sale
14
Oct
Big Billion Day Sale: How Flipkart, Amazon, Snapdeal worked smarter for the events

With the festive season gradually reaching its climax, the biggest ecommerce players in India are working harder and getting smarter to launch their annual Big Billion Day (BBD) sale events. As apparent from the past years, the last quarter that’s between October and December is believed to generate a big chunk of sales due to […]

Posted in: Digital Marketing Case Studies,
Tags: FMCG,
MSC used Dynamic Search Ads
05
Oct
How MSC Used Dynamic Search to drove 18,000 site visitors in the first month

Sneak Peak: Read this case study to know how an industrial equipment distributing company used Dynamic Search Ads for driving conversions and could drive over 18,000 visits to the site in the test month itself apart from boosting sales. Company: MSC Industrial Supply Industry: Retailing & Distribution Tool Used: Google Adwords Result: 18,000 site visitors […]

Posted in: Digital Marketing Case Studies,
Tags: Digital & Ecommerce,
Facebook upgrades its Messenger app
05
Oct
Facebook upgrades its Messenger app with end-to-end encryption feature

Like WhatsApp and Allo, Facebook has also updated its messaging service Messenger with end-to-end encryption and the feature is called ‘Secret Conversations’. Once the Facebook users turn the ‘Secret Conversations’ option in their Messenger settings on, they can enable the additional security layer with end-to-end encryption. Users can also individually enable it for specific people. […]

Posted in: Digital Marketing News,
Tags: Social Media Marketing,
Key Digital Marketing Terms
01
Oct
16 Key Digital Marketing Terms Every Marketer Must Know

Though a marketers usually is aware of almost all the marketing terms but like they say perfection is impossible there could be a few terms they might not be aware of, may be because they didn’t get to work on it before or the terms is little too recent. This is why in this article […]

Posted in: Digital Marketing Tips,
GoLisbon Used Google Adsense
01
Oct
How GoLisbon Used Google Adsense to get 100% of advertising revenue for its website

Sneak Peak: Watch this video to know how Roger Warwick and Mario Fernandes of GoLisbon.com use Google Adsense to get 100% of advertsing revenue for their website while sharing the best of Lisbon. Company: GoLisbon.com Website: http://www.golisbon.com/ Owner: Roger Warwick and Mario Fernandes, Lisbon, Portugal Industry:  Travel Tool Used: Google Adsense Business Type: B2C   […]

Posted in: Digital Marketing Case Studies,
Tags: Digital & Ecommerce,
Interesting Facts about Google
30
Sep
1
23 Most Interesting Facts about Google on its 18th Birthday

This year on the 27th of September, our best friend who answers almost all our queries provided that’s not very personal, Google turned 18 entering into its adulthood, officially. Sorry for the poor joke but unofficially the search giant was anyway an adult, for we have been asking all sort of question from this under […]

Posted in: Digital Marketing Tips,
Trip Notice Used Facebook Marketing to increase conversion rate
30
Sep
How Trip Notice Used Facebook Marketing to increase conversion rate.

Sneak Peak: Read this case study to know how a travel company encouraged consumers for signing up for its newsletter by combining lead ads with advanced targeting and could see a 67% increase in the conversion rate. Company: Trip Notice Travel Inc. Industry: Travel Tool Used: Facebook Marketing Result: 67% increase in conversion rate Business […]

Posted in: Digital Marketing Case Studies,
Tags: Digital & Ecommerce,
Online ads
30
Sep
Online ads should be on screen for 14 seconds to be seen: Report

According to a recent study conducted by InSkin Media, Research Now and Sticky on the link between viewability, gaze time, ad clutter and people’s ability to remember ads an online ad should be there on the screen for 14 seconds to have any chance of being looked at. The report was based on the reserach […]

Posted in: Digital Marketing Reports/ Researches,
State of Digital Marketing in India
29
Sep
2
India Wide Web: State of Digital Marketing in India 2016

Stats if leveraged well along with multiple channels help marketers to a great extent in acquiring more customers as well as boosting engagement rich conversions. This is why we have piled up a few very productive stats especially for Indian marketers based on the Octane Research (#VOIM: ‘Voice of India Marketer’ Report).   1. Primary […]

Posted in: Digital Marketing Tips,
Nykaa Used digital marketing
29
Sep
How Nykaa Used digital marketing to gain 50,000 visitors in just one month?

Sneak Peak:  Read this case study to know how an e-retailing brand leverages digital marketing for getting about 50,000 visitors every months. Company: Nykaa Industry: Retailing Tool Used: Digital Marketing Result: 50,000 visitors to the website every month Business Type: B2C   The Brand: Making a Difference!  An Indian e-commerce website, Nykaa was founded in 2012 […]

Posted in: Digital Marketing Case Studies,
Tags: Digital & Ecommerce,
Branded content display ads
29
Sep
Branded content twice as impactful as display ads: A Research

According to a recent report titled “Storytelling: The Current State of Branded Content,” conducted by Forbes and S.I. Newhouse School of Public Communications at Syracuse University in collaboration the impact of branded content was found to be superior in comparison to display advertising mainly in areas like recall, brand perception and intent. The research that […]

Posted in: Digital Marketing Reports/ Researches,
Google Adsense Helped Nicky Jurd
27
Sep
How Google Adsense Helped Nicky Jurd to bring 100% of ad revenue for CairnsDining.com

Sneak Peak: Read this case study to know how Nicky Jurd from CairnsDining.com started using Google Adsense for earning just a little bit of money but now brings 100% of ad revenue for its website through the platform. Company: CairnsDining.com Website: http://www.cairnsdining.com/ Owner: Nicky Jurd, Queensland, Australia Industry:  Service Tool Used: Google Adsense Business Type: […]

Posted in: Digital Marketing Case Studies,
Tags: Digital & Ecommerce,
Google launches YouTube Go
27
Sep
Google launches YouTube Go for India, designed to work on slow Internet

As announced by Google at its second edition of Google for India event, held in the national capital on Tuesday, the search giant is launching an Android app for India called YouTube Go. The app however is in beta and will be rolled out officially in early 2017. The YouTube Go is in actual fact […]

Posted in: Digital Marketing News,
Tags: Digital & Ecommerce,
LinkedIn Marketing Helped YouMoveMe
26
Sep
How LinkedIn Marketing Helped YouMoveMe to increase traffic by 150% and doubled its conversions

Sneak Peak: Read this case study to know how a moving company used LinkedIn Sponsored Content & InMails for driving quality leads & brand engagement for franchise opportunities using from LinkedIn and could achieve a 150% increase in traffic and 2 times increase in conversions Company: YouMoveMe Industry: Movers & Packers Tool Used: LinkedIn Marketing […]

Posted in: Digital Marketing Case Studies,
Tags: Digital & Ecommerce,
Practices in Email Marketing
26
Sep
6 Best Practices in Email Marketing for Smart Marketers in 2016

We can blame the data or the technology for the mistakes that we have been making otherwise if it was the data or technology things would have been similar for everyone. I mean every business! But why some of them soar high while some are doomed in darkness. Why for some emails are found to […]

Posted in: Digital marketing components,
Tags: Digital & Ecommerce,
Global mobile ad revenue
26
Sep
Global mobile ad revenue consistently accelerating with an increase of €37bn in 2015: A Report

According to a recent report released by IAB Europe and HIS, mobile advertising growth was increased by 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014 and continues to accelerate driven by mainly two factors that include a mobile first consumer world and the progressing marketing technologies. The IAB Europe & IHS study […]

Posted in: Digital Marketing Reports/ Researches,
Grainger used of Dynamic Search Ads
22
Sep
How Grainger Used Google Adwords to increase conversions by nearly 1,000%

Sneak Peak: Read this case study to know how a retailing company made a combined use of Dynamic Search Ads and remarketing lists for search ads and could increase conversions nearly 1,000%. Company: Gainger Industry: Retailing Tool Used: Google Adwords Result: Nearly 1000% increase in conversions Business Type: B2B   The Brand & the Story […]

Posted in: Digital Marketing Case Studies,
Tags: Digital & Ecommerce,
Indian digital classified industry
21
Sep
Indian digital classified industry to develop into a $1.2 billion market by 2020: Report

According to a recent report titled ‘Digital Classifieds in India 2020’, the Indian digital classified industry is expected to mature three times to $1.2 billion by 2020. The main factors driving this growth as per the report are the rapid growth of e-services, real estate & automobiles, Google and KPMG. The report that was released […]

Posted in: Digital Marketing Reports/ Researches,
Air China Used Facebook Marketing
21
Sep
How Air China Used Facebook Marketing to increase its advertising ROI.

Sneak Peak: Read this case study to know how an airlines company used Facebook’s Custom Audiences targeting tool for attracting overseas customers to fly to China with the airline and saw a 109 times return on its advertising investment. Company: Air China Industry: Airlines Tool Used: Facebook Marketing Result: 27x return on advertising investment overall […]

Posted in: Digital Marketing Case Studies,
Tags: Travels And Hotels,
sanchit sanga Interview Digiperform
20
Sep
2
“Moment you start believing you are an expert , it’s doomsday for your career in digital!”

An interview session with Mr. Sanchit Sanga, Chief Digital Officer for Mindshare in Asia Pacific. Mr. Sanga provides consulting solutions to the world’s top marketers for building digital excellence and establishing their businesses for future ready business models. Renowned for playing a pivotal role in shaping the digital marketing industry in Asian Markets during the dot-com […]

Posted in: Digital Marketing Interviews,
Tags: success Stories,
CriteoReport-featured image
20
Sep
Mobile leaving the desktop behind on global path to purchase: Report

A new research conducted by Criteo revealed that for the first time ever the majority of mobile transactions are being delivered by smartphones in every major global market. The Criteo study also signaled that the apps are driving a larger percentage of shoppers down the purchase funnel and converting at three times the rate of […]

Posted in: Digital Marketing Reports/ Researches,