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How to Boost a Facebook Post Effectively?
These days social media is not only for creating social profiles, posting, tweeting, sharing videos & memes; it plays a role in business and marketing as well. More than 25% of the total time spent online on social networks, like Facebook, Twitter, etc. and 60% of buying online occurs based on the reviews that are seen on social media. If we talk about Facebook alone which is one of the highly used social media platforms, has more than 2.6 billion monthly active users. This is why any businesses should consider advertising through Facebook post and other social media marketing sites to explode their businesses. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and services, when done successfully, let people spread the word about the brand’s qualities.
More facts about Facebook:
-1.55 billion people on average log onto Facebook daily and are considered daily active users for September 2017, which represents a 16 percent increase year over year.
-Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).
-Highest traffic occurs mid-week between 1 to 3 pm.
-42% of marketers report that Facebook is critical or important to their business.
These facts give an idea about how Facebook can bring wonders in the business promotions. Creating the Facebook business page and boosting it will help to increase brand awareness, brand engagement, promoting new content and blogs. The Companies are spending money to boost their business’ pages with a specific goal in place to bring out the right visibility and brand awareness through social media mediums. For those who still are not having an idea, what we are discussing here, let’s have an overview then:
What is Boosting a Post or Page?
On Facebook and various other social media platforms, you find a Boost Button which allows you to create a Facebook ad quickly using your post or page. This ad appears in different places on Facebook as a Sponsored Ad. Boosting a post from your business Page is a quick and easy way to show your content to people who might be interested.
A boosted post is a post from your business Page (chargeable), can appear higher up on your audience’s News Feeds. The fee depends on how many people you want the post to reach, the number of days you want to select, and the payment depends on the number of impressions the post gets with time.
Which Facebook Page should Boost?
Since your page may have many posts and contents, choose the post which can deliver or have potential to deliver high ROI. In short, choose the content with the highest ROI value. Also, you can boost the informative content that can create brand awareness for a longer run.
As a rule of thumb, a post worth boosting also satisfies the following criteria:
- It helps promote a product or service offered by your business
- It encourages visits to your business’s website
- It spreads awareness of a limited-time campaign your business is running
- Make sure it should comply with Facebook guidelines.
What to do to Boost a page effectively:
Find the best time to boost a post
Time plays the key role in your marketing strategy. When to boost or when not to. It is the major factor to keep in mind when boosting a post. For companies that have been actively running a Facebook account are well aware or know how the boosted post runs, what days and times their audience is online should be common knowledge. For companies that have yet to determine Post Boosting, it helps to test out posting at various times of the week to get a feel for when their users are most active, and when they are not.
Once companies have figured out the best time to boost a post, they should focus boosting activity at these times to increase its effectiveness. You can adjust the timings for your ads through Facebook Ad manager.
Maximize Targeting Options
It’s easy to boost a post but it’s hard to boost it effectively. The key lies in whom you are targeting and how. Based on the goal, companies have the ability to target anyone they want on Facebook. When boosting a post, Facebook offers the following targeting options:
Include specifications for your Target Market:
You need to decide what’s the goal for your every post when you set up them to boost. You may want to reach users that are engaged and looking for a wedding photographer, or maybe you want to reach who are looking for travel packages. As stated earlier, Facebook allows you to use specifications such as age, gender, location, language, and relationship status to reach your target clients. For example, if most of your audiences come from a certain location or area, refine your boost to that location.
Share Compelling Content:
Once you have decided the specifics of your target market, you can then decide what type of content you would like to share with them which can add benefit and should be result oriented. The benefit of limiting the recipients of the boosted post is that you will be able to share content that is specific to that group of people. If you have content that you want to share but it may not be the best for a custom audience you have already set up, consider creating a new custom audience to see if it gains more interaction.
Facebook is a great social media tool and can be used with other Social Media platforms as well. Facebook Boost Post provides massive market and by following aforesaid tips, you can utilize it effectively for your business as well.
Have a look at the chit-chat with one the Digital Marketers who handle the Facebook Marketing Campaigns and mastered in boosting the Facebook Posts.