Why is Digital Marketing Certification important for freshers?
- November 14, 2017
- Posted by: Aditi Khinda
- Category: Digital Marketing Career Tips
“You have to dream before your dreams can come true.” – Abdul Kalam
The quote especially defines the fresher’s state of mind. They are generally like a small bush who needs to nurture their career as per the marketing demands and trends. One wrong decision can make or ruin their career. However, today’s generation is very smart and knows what is the ideal path-breaking progression for them to nurture their career.
All thanks to the digitalization that students of the current generation are more aware and creative enough to accomplish anything. They know everything related to the internet, whether you talk about shopping, banking, watching commercials, news and getting involved in socialization. Therefore, the internet has become the necessity to live and earn as well. It has immediately become apparent to invest your career on digitalization rather than trying out old methods.
With the benefits of digital marketing, the businesses are also more into investing in the digital marketing rather than carrying out the old traditional ways. They are investing in digital marketing like never before which has resulted in bigger budgets, more career opportunities, increased payout and much more. There are many reasons why students should prefer to learn digital marketing and add this demanding skill to their resumes.
I have listed why it’s a good call to consider to learn digital marketing. How can digital marketing certification bring out the ideal Digital Marketer for you? What are the best reasons to get the digital marketing certification? You will get all your answers in this one post. Before that one should know what digital marketing is all about?
What is Digital Marketing?
Digital Marketing is the combination of online practices and strategies that help to promote and advertise the products or services through the internet medium. It’s a set of tools and marketing practices that help to build brand reputation and create awareness. In order to gain more online traffic and customer base, digital marketing is one come short and reliable way to stand first in the online market.
Why should one be Digital Marketing Certified?
It’s in demand:
As businesses are crying out to tune themselves into digital just because people are more reluctantly depended on the internet for their chores. However, the availability of skilled digital marketers is less in the market. During the decade, the awareness regarding Digital Marketing is rising so as the demand for skilled Digital Marketers. The skills gap that we’re currently seeing shows a total of 180,000 jobs that with the same pace will be available in 2020, but with not enough professionals to fill each of these jobs.
Therefore the demand is greater than the supply which in turn only increases your chances of being hired at a good salary which makes it a good move to make.
More Job Opportunities:
As I have said earlier, the demand for a skilled digital marketer is getting on nerves and not only in India itself, worldwide. There are more than 3.9 billion internet users all over the world and very less professional digital marketers to cover them. It’s exceedingly rare to find that there aren’t any job opportunities in the area, as these multinational companies are always hiring on the urge. So you will find the job opportunities everywhere.
Get More Paid:
Basically, it’s the simple law of supply and demand. Since the demand is so high for your digital marketable services and the supply is so low, the pay will only lead to go up and perhaps even skyrocket. With this to count on, you’ll be able to negotiate your salary with any prospective employer and grab highly paid jobs. This bar is set to high for the next five years. It’s not only the managerial positions that are going through an increase in salary amount. Even entry-level positions are seeing a sizeable increase in salary.
How can Digital Marketing Certification help?
Enhance your Authorization:
Getting Digital Marketing Certified will help you to gain and enhance your authorization at the professional level. It helps to establish knowledge and skill for digital marketing under professional supervision. You can take this as an advantage to gain more opportunities to work at the highly professional organization.
Keep you updated:
During the course, you get the know the basic ideology and concepts of digital marketing. You will learn more about it and stay updated. By learning from Digital marketing institutes, the industry experts can help to strengthen the core concepts of Digital marketing as well.
Be Startup Expert:
After gaining all the required knowledge about the digital marketing, you can be a startup experts. Digital marketing is an in-demand skill that entrepreneurs have used to launch successful businesses.
Boost your confidence:
Learning new and interesting skills-sets and gaining knowledge can also be an empowering experience; earning a certificate can increase and boost confidence level as you set some new challenging goals.
What will you learn during Digital Marketing Certification?
During Digital marketing Certification, you cover the modules like:
Social Media Marketing– It is a type of marketing that helps to target the customers through Social Media platforms.
Content Marketing– Content is the first step to share information regarding the products and businesses in any form like the blog, videos, texts, podcasts etc. Through content marketing share the ideology and motives of the companies to the audiences.
Mobile Marketing– Mobile is the easiest medium to stay connected with internet. It also acts the best medium to target the audiences through the same medium.
Search Engine Marketing– It is the form of marketing to increase the visibility of any product or brand through search engines.
Google AdWords – It is online advertising tool offered by Google based on bid system on certain keywords.
Google Analytics– It is the web analytics services offered by Google to track the traffic and visitors on your website. It’s a deep concept to understand the behavior of your audiences.
Email Marketing– It is the type of marketing to target the audiences through email services.
PPC– It is an online advertising pay per click model which advertisers pay a fee each time when their ads get clicked. Also, you learn how to generate PPC campaigns.
E-commerce Marketing– it is the process of driving the online sales by raising the awareness about an online store or offerings.
Video Marketing– It is the type of marketing to target the audiences through various types of video content such as testimonials, interviews, online marketing campaigns etc.
Affiliate Marketing – it is the type of performance-based marketing where businesses pay you at each reference made by you.
Graphics Designing- It is the process of visual communications and problem solving using one or more typography, pictures, and illustrations.
These are an essential combination of modules that you need to grab to be a digital marketing expert. These are the tactics that even help you start your own venture or be the part of it. Digital Marketing Course is in high demands as it helps to attain the necessary qualifications for being skilled professionals.