“Everything now is online and I couldn't imagine running a business that's not online!”

An Interview with Mr. Abhishek Duhan, Founder – 99 Laundry and Digiperform’s Ex-Trainee

He shares with us how a holistic knowledge of digital marketing helped him launch his dream venture a little more smoothly.

Question: Hi Abhishek! We have heard you have launched a laundry business in Gurgaon! So, how did you come about it?

Answer:  Hi! Personally, I feel good when I dress well and present myself. Today we have n number of options to buy our fashion choice but very less options to take care of them. 99Laundry is an initiative to encourage people to dress well that directly boosts their confidence.

Question: That’s great! So, how did you cover the journey of launching a laundry interchange? Any challenges??

Answer: Yes, I have not known a single business that hasn’t faced any problems. We faced many challenges in figuring out the logistics aspect of business. We worked hard on simplifying things in our business and are concentrating more on user ease now.

But to look at the brighter side we have digital marketing tactics with us that can provide some relief in terms of managing things even with limited resources.

Question: Very true! So talking about the challenges what do you think could be the potential challenge in generating leads for your business and how have you planned to cope with it?

Answer: Like other businesses, marketing plays a massive role in our business. Since it is an online business, the digital knowledge of the user plays a huge role. If the user is digitally sound and spends more time playing around with mobile apps, he or she could be our direct potential customer. For offline customers, we are executing our ideas for effective offline marketing that is directly proportional to lead generation.

Question: Exactly! So, what made you undergo digital marketing training?

Answer: Because everything now is online and I couldn’t imagine running a business that’s not online but I had no clue of online marketing. Even if I would have hired someone to do that for me how would have I gotten to know where is my marketing leading? So! I decided to get myself trained in this particular field.

Question: Alright! Did the digital marketing training help you in any way in launching your venture?

Answer: Of course! Yes, digital marketing is something that gave me practical knowledge of identifying potential customers. The knowledge and hands-on exposure that I gained at the time of training are helping me to identify and understand online customer behavior.

Question: Sounds good! So, where do you rate Digiperform on a scale of 1 to 10 and why?

Answer: Digital Marketing training at Digiperform was crisp and to the point. I rate Digiperfrom 9 out of 10.

Question: Wow! And what plans do you have? Where do you see 99 laundries 5 years down the line and what are you going to do to make that happen?

Answer: After 5 years from now, I see laundry & dry cleaning services in an organized & growing sector like never before with an international presence. Providing good service is an important key role in making this business a success, and we as a team have the capability to deliver our best.

On top of it, things have changed from what it used to be a decade ago. Because of online marketing, spreading your business isn’t a big deal. All you need is good service to maintain what you have earned.

Question: Very true! So, before we wrap up the conversation is there something you would like to put across to the young entrepreneurs who are although keen but afraid to start something new?

Answer: One message to all young entrepreneurs- if you believe in your idea… just find a way and execute it. There will be many people in the market to discourage your idea.

The only thing which will keep your idea on fire is your Vision. Moreover, you always have the power of internet marketing now with you, and generating awareness about your business among the target market has not remained a pricy thing.