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The Google AdWords is an advertising service by Google for businesses who wish to display ads on Google pages and its advertising network. The Google AdWords program enables businesses to set a budget for business’ advertising and only pay when people click the ads which are largely focused on keywords. The Google AdWords certification is a professional Google Adword training program that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. Google AdWords Certification program allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
Google Adwords certification is one of the important certifications for a digital marketer as it is immensely recognized by expert Digital Marketers also by the companies who are recruiting digital marketing professionals. This certification is a brilliant way to test your knowledge in Google Adwords and let the world know that you are pro at it by passing the exams. As you clear the exams you get a certificate and also a Google Partner status that you can proudly showcase on your resume or website.
Digiperform provides Google AdWords Certification Training Program in India which is must to do for all those who want to get started with digital advertising. This program focuses on covering every component related to Google AdWords campaign management. It's an advanced program that starts with basics and gradually advances to best techniques and tricks used by Adwords professionals to manage the ad campaigns.The attendees will cover search, display, video, mobile, shopping ads and Pay Per Click training. In addition to that trainees will be provided essential training on Google Analytics as well that can give them better understanding of user behavior.
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Know the importance of using Adwords as a paid marketing tool
Ad Copy Optimization
Learn art of creating ads that get people impressed and result in clicks
Understand Adwords campaign and the adwords account structure
Ad Extension & Match Types
Create effective ads and improve their quality score by right match types and using extensions
Know the different bid types and how to use them effectively through bidding managment
Remarketing Campaign Setup
Stay on top of mind of people visiting your business with remarketing
Search Campaign Creation
Create your first Adwords search campaign step by step through google adwords
Learn how to create effective mobile ads and get more app installs
Create product listing and dynamic remarketing ads for your ecommerce site
Get insights on traffic behaviors and acquisition channels of your website
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How Digital Marketing can help you grow your career
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Frequently Asked Questions
Q- What are the components of Google AdWords Certification exam?
- To obtain AdWords certificate, you need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following:
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Mobile Advertising
- The Shopping Advertising exam is available in the following languages: Chinese (simplified), Czech, Danish, Dutch, English (US and UK), French, German, Italian, Japanese, Norwegian, Polish, Portuguese (Brazil), Russian, Spanish, Swedish, Turkish.
Q-What is the scoring percentage to clear the examination?
The scoring percentage to clear the examination is 80%. If you fail in the first attempt, no worries, you can go for second attempt too. There are no attempt limitations.
Q- What is the validity of this examination?
This exam is valid for 12 months only.