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Google Adwords certification program is must to do for all those who want to get started with digital advertising. This programs focuses on covering every component related to Google Adwords campaign management. It's an advanced program that starts with basics and gradually advances to best techniques and tricks used by Adwords professionals to manage the ad campaigns.
Attendees will cover search, display, video, mobile and shopping ads. In addition to that trainees will be provided essential training on Google analytics as well that can give them better understanding of user behavior.
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Know the importance of using Adwords as a paid marketing tool
Ad Copy Optimization
Learn art of creating ads that get people impressed and result in clicks
Understand Adwords campaign and the adwords account structure
Ad Extension & Match Types
Create effective ads and improve their quality score by right match types and using extensions
Know the different bid types and how to use them effectively through bidding managment
Remarketing Campaign Setup
Stay on top of mind of people visiting your business with remarketing
Search Campaign Creation
Create your first Adwords search campaign step by step through google adwords
Learn how to create effective mobile ads and get more app installs
Create product listing and dynamic remarketing ads for your ecommerce site
Get insights on traffic behaviors and acquisition channels of your website
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How Digital Marketing can help you grow your career
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