List of 33 Social Media Marketing Tools that can help to Grow Your Business in 2018
- January 5, 2018
- Posted by: Aditi Khinda
- Category: Business & Digital Marketing Tips
Social Media is one of the thrilling element of the 21st century that has taken everyone on the stroll and somehow made everyone dependent as well. Not only commoners, the Social Media gives marketers a voice and a way to communicate with peers, customers, and both existing as well as potential consumers. It personalizes the brand image and helps you to spread brand’s message in a relaxed and conversational way. Also, social media represents as low-cost tools that are typically internet or mobile based which are highly beneficial especially in the case of startup owners.
One of the major advantages of social media for businesses is that it enables the business or brand to interact with your customers directly. Going through the Tweets and Facebook updates that are posted by the online customer base gives an insight into what they exactly looking for. This act as the useful tip for helping your company formulate marketing strategies that address their needs. The future of social media is evolving and consumers have increasingly turned first and foremost to online media, both at home and on the go.
Beyond just social media, customers are deeply engaged with products and services across the entire digital space and it’s by choice. They’re using multiple outlets to ask questions, give feedback and share and connect with others. Also, dictating when and where they interact with products and services. And as a result, they’ve come to expect a response from businesses at all times and from everywhere. In this post, I have listed what is social media marketing and the list of 33 Social Media Marketing Tools which can help you to grow your business on the social media platform.
Social Media Marketing:
It refers to the process of gaining traffic and interacting with audiences through social media sites for business purposes. It can be used to reach customers for all the traditional marketing goals like:
- Increase sales leads or new leads
- Build trust through word of mouth
- Provide a genuine feedback
- Develop a reputation as an expert
- Drive traffic to websites
- Discuss and develop new products
- Keep people informed about special events and anything else regarding the business
- Provide proper customer service
List of 33 Social Media Marketing tools:
Later is one of the social marketing tools designed which helps to schedule and manage your Instagram where you can upload the posts from any devices such as the computer, iPhone, tablet or android so that you can manage your account from where ever you can. The ability to add team members is a keynote in this particular social media marketing tool.
The free plan comes with 30 photos which include posts per month on Instagram search and 2 reposts on the Instagram profile. Also, there are a couple of things with Later such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Ocktopost is a social media management tool which is specifically designed for B2B companies that allows you to schedule your content, measure its effectiveness, curate content to share and listen to the social conversations that are important for your business. It also helps you to manage large social media teams as well.
Tagboard is one of the best social listening tools. While using the tool, all you have to do is plug in a term, topic, or hashtag, and you’ll see how that topic has been discussed in the social sphere. It’s an advanced way to monitor things like brand and product mentions, but it’s also a useful tool to generate new ideas on what to post and how to engage your audience (especially as trends develop).
This social media marketing tool is particularly used with Twitter. FollowerWonk is one of the most in-depth and useful tools on this list. It will help you to analyze and optimize your Twitter audience and suggesting people for you to follow which ultimately help you grow your audience. Therefore, if Twitter is part of your social media marketing strategies, this tool is a must-have.
EveryPost makes it easy to curate content all in one place by pulling together relevant multimedia from all the social media channels such as YouTube, Instagram, Flickr, RSS feeds, and more. With EveryPost, you can schedule your posts and customize them to suit the audience of each of your social platforms. That way, you are able to maximize the effectiveness of each and every post.
It is another best known as a content discovery tool, like BuzzSumo, but its working is little different. Feedly is a content aggregator, and you can use it to collect content from any number of different areas, combining your ideal reading material into a single feed that you can peruse at your leisure. It won’t offer the same in-depth metrics that BuzzSumo does, however, it will give you ample reading content material, so you never run out of content to post about on your social profiles.
Bitly allows you to shorten any URL so that it fits nicely across your social media channels. The shortened URLs work with any channel on any platform. You can even track your campaign results with individual link analytics, and then optimize your marketing efforts based on the insights you collect.
8) Headline Analyzer:
This tool analyzes every type of headlines that converts and tells you the right number of words and balances which can be used for your type of audience. It also gives the optimal character length and creates easy to digest headlines for your readers.
A tailwind is a tool that helps you to succeed on Pinterest and Instagram. On Pinterest, you can pin to multiple boards at once, bulk upload, and schedule posts with the drag-and-drop calendar. If you want to give it a spin, you can try it out for free.
Sproutsocial is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access, allowing directorial control, and access from lower-level team members to better coordinate and delegate tasks. It comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening platform to better understand how your demographics use your platforms of choice.
Agorapulse is one of the simple and affordable online marketing solutions to social media management. It has all the basic scheduling and analytics features, and you can also run contests, quizzes, and promotions. It even allows you to see how your social media marketing campaign stacks up against your competitors. If you want to try it, they offer a free trial.
Adparlor helps you to create free ad Mockup for Facebook, Instagram, Twitter, Pinterest etc.
Visage is a tool that helps to design companies social media graphics which are perfectly optimized for each social media platform. You can easily manage the brands time and approve graphics templates to ensure consistency across all over your designs. These editable designs allow you to collaborate your team to update its graphics with the certain set of rules.
The audience is known as a social intelligence tool that allows you to discover new target audiences, and a segment on your own. Most importantly, it helps you to understand your audience by telling you how they click. Audiense helps you to optimize your audience engagement at scale with tracking and reports.
Tweepi is a tool specifically for Twitter which helps you to get more followers. First, it finds relevant users who are interested in your topic. Then, it helps you to engage those users by mentioning them in tweets, adding them to a list, or following them.
IFTTT is an acronym that stands for -If This, Then That”. With the same social media marketing tool, you can combine different tools together to create individual sets of instructions. For example, you can set it up to send a tweet every time you make a new Instagram post. It’s a bit tricky to get used to at first, but you can use other recipes to simply plug and play. Best of all, it’s completely free to use.
It is a suite of tools that help you to make social media decisions based on analytics. You can measure your performance versus your competitors, use those insights to improve your content, and then monetize your campaigns by budgeting more effectively and boosting your customer acquisition, retention, and growth.
Socialflow allows you to schedule your posts based on actionable data about when your target audience is active and what they are engaging with in real time. All you have to do is upload your content to the queue, and this software will use the real-time data it collects, along with your own business rules, to determine which posts to publish to which platforms and at what time. It really takes all of the guesswork out of social media.
Socedo is another social marketing tool that automatically discovers the people on social media who fit your buyer persona using real-time social behavior to pre-qualify those people. Once you have that audience, you can divide it up into multiple segments and promote multiple products, all in one place.
It helps to generate more blog ideas. You will never fall short of blog ideas for your content. Simply putting nouns over here and this tool will do magic for social media marketing every single day.
Postcreator social media marketing tool helps you to enable to upload the images, instant messages and logo to create more engaging brand-related content. You don’t need to design portal to use it to design. With this, you can create designs for your social media portals all at once at a single interface. You can design from anywhere or any design without downloading any app.
It stands for emotional marketing value headline analyzer. This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in a deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects. Your social media marketing campaign headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.
If you are looking for a photo editor other than Canva, then this is the right tool to use. You can do photo editing, collage making, graphic designing, and much more with the same tool.
This tool is specially designed for non-designers. Canva is one of the favorite tools for creating stunning images for social media posts. Using Canva’s multiple templates, fonts, and colors, all you need to do is drag image elements around and drop them into place. Canva is free to use.
It’s the world’s best-animated images tool where you can download the latest GIF for your social media marketing campaign or simply upload social media content just for your profiles.
It’s a revolutionary banner making tool where you can forget all the hassles of working with all the complicated design tools and take advantage of the most powerful banner maker. You can download your work as JPG, PNG, Html file or GIF, and share them on social media or embedded web into your website.
It is the world’s most intelligent digital marketing tool which you can use for your social media marketing. Uprank advance research tool analyzes website and builds a digital marketing strategy for your website in the form of the comprehensive task which will help you to optimize campaigns for your social media marketing.
It is the perfect tool to help you to execute on the location-based activation influencing the marketing, seeing products and supplies and delight campaigns. It is special media audience management tool with the easiest way to identify, organize and manage your followers on Twitter and Instagram. You can use filters to segment your social media followers, organize them and then save list or export the data.
HootSuite is a simple but powerful marketing tool for the average social media marketer. With a free version and relatively inexpensive paid options, you can use Hootsuite to schedule posts in advance on a number of different social platforms and measure analytics to understand how your content is performing.
The buffer is one of the most recognized tools in the industry. With it, you can schedule any types of posts across any platform you want, even specifying patterns of posts, such as every day or weekdays. You can also use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective.
BuzzSumo is one of the best social media marketing tools that have found for discovering new, fresh, or popular content on the web. With BuzzSumo, you can plug in a topic or a selection of keywords and find a breakdown of some of the most popular trending posts in those categories, as well as a list of influencers who are sharing that content. This is an excellent way to learn new ideas for your content marketing and social media campaigns, as well as to identify influencers in your industry who can help you grow your following, visibility, and reputation.
Meetedgar is a social media scheduling tool that allows you to recycle the old posts. All you have to do is organize your posts by category, schedule your content by category, and then Edgar will automatically go through and post your content from each category. Once it’s gone through all of your scheduled posts, it will start recycling the older updates.
Portent Content Idea Generator helps you to refresh your ideas simply by entering the subjects on the tool. It starts giving you plenty of ideas to find titles for your blog content or social media marketing campaigns.
These 33 Social Media Marketing Tools can help you take your social media campaigns to the next level. Also, make sure that your social media strategy is compatible with mobile devices to guarantee a worthwhile user experience. The Social media sites continue to gain popularity at a rapid rate and it is important for small and growing businesses to use them to advertise and market what they offer.