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How to make a successful Digital Marketing Career in 2018?
If you have a deep love for the internet, then Digital Marketing is one of the most exciting, challenging and fast-paced industries that you can work in. Digital Marketing is the internet based industry which is a set of online tools and marketing strategies to promote or advertise the brands, products or services. Ideally, online marketing has become the sole source for the companies to generate leads and sales as they are well aware of the consumer’s pattern of purchasing/searching.
Today’s consumer is solely depended on the Internet for their slightest inquiries or needs. For example, if someone wants to buy the new collection or pair of shoes, she will look for the show companies online. Or if someone is planning for weekend travel, he will look for tour & travels packages on the social media or web.
The digital economy is growing fast and there’s no better time to start your career in digital marketing, right now. Be prepared for a happening career that will keep you on your toes with not a single day the same! It’s a competitive industry, however, there are some simple steps you can take to get ahead.
- Learn Basic Digital Marketing
One of the best ways to start your career in digital marketing is to get digital marketing certified by enrolling yourself in Digital Marketing Course. The course will help you to understand the basic concepts of digital marketing under the supervision of industry trained experts. During the course, you will learn various components of digital marketing such as social media marketing, email marketing, SEO, content, web development, mobile marketing, analytics, AdWords etc and perform online campaigns for different companies with the use latest online marketing tools.
You will learn how these marketing strategies can help any business to grow and generate leads. Though you can go through the basics on the internet by your own as well, however, you won’t be able to perform and learn latest strategies which can be governed by an expert only.
2) Choose your Interest or Specialization
Digital Marketing offers a wide range of options to pursue your career. You can choose your specialization as per your area of interest. For example, you are a social geek and spend most of the time on social media platforms exploring the latest trends and updations. Then, Social Media Marketing can be an ideal way to look for.
Another example, if you love reading & writing and quite creative in expressing yourself through words, then, content marketing is the ideal way out for you. Same way, after learning all the basics, you can make the decision for yourself as per the interest.
3) Build Your Online Presence
If you want to get hired by the right company or client, he/she will definitely look for you when they consider a professional relationship is, obviously, online. If you’re advising to someone as the right candidate for any organization and stating that you can deliver a successful digital marketing campaign, you must have real-time evidence of the same where they can find for themselves. In the same scenario, LinkedIn is the best platform to showcase your work, creativity and professional efforts.
This means creating your personal or professional blogs related to your expertise, social media accounts linking to a website you’ve built or previous projects you’ve worked on. Building your personal online brand is the first and most essential step to becoming successful in your digital marketing career.
4) Know the Latest Trends
Digital Marketing is a career which is always evolving and keep on changing. If you are choosing it, you need to keep yourself updated with the latest trends and marketing strategies for example currently Twitter has changed its word limit from 140 to 280 characters. The need for skilled and creative people in this field varies with time and the competition is so high, if you lack behind, someone will be already there to take your seat. Attend virtual seminars, take online classes, and do your best to stay ahead of the game rather than simply keeping up with it.
5) Learn Analytics
Analytics Tools like Google Analytics give you the power to analyze the success of each campaign you have made. The data will show how well the audience and market response to you. Learning the working of core analytics will help you make recommendations for future campaigns as well, therefore it is important to have a thorough understanding of analytics. After all, the efforts will go in vain if they do not result oriented. Google, email programs, and web providers all provide valuable analytics, and the data they provide will directly impact your processes.
6) Use your Creativity
Digital Marketing really allows you to use your creativity in a variety of ways. This is the only industry which lets you explore and use your own wit. Yes, there are methods and systems that are standardized for certain applications, however, you can always add your personal touch to projects by making them creative and unique in your style.
Online marketing is built on creativity, so if you have an idea that you think will work, don’t be afraid to give it a try. The more creative you are, the more likely it is that you will be noticed and land that dream job.
7) Create a Winning Resume
Before you start applying for digital marketing jobs, make sure to create a dynamic resume that depicts how valuable your skills are. Stop looking for the same formats everywhere, there are many different types of resumes. You shouldn’t limit yourself to just format, especially when you are working in a creative industry such as digital marketing. Go online and check out various creative resume examples for digital marketing professionals.
8) Be Prepared for Entry-Level Jobs
No one is going to start at the top positions in any career, no matter how much training, skills, and experience you may have. You need to be practical while applying for any job. Although you may not get the job you want just right away, you will get there if you work for it. You will likely to start out as an assistant, or a digital marketing executive until with experience you are able to prove that you are able to take on more responsibilities and that you are willing to work hard in order to succeed in your chosen career path.
9) Say “Yes” to Anything
Start taking assignments whether you get paid or not. There are many small enterprises in the market who can’t afford highly paid professionals. You can volunteer your services to them which will help you to gain practical knowledge as well. Take on free jobs, or jobs that other digital marketers don’t want to do. Demonstrate that you can take on and make the best of any project, and be successful in your endeavors. This may be an add-on on your resume as well. Not only will you gain experience, but you are also showing that you are willing to work hard.
10) Decide on Agency vs Industry
There are two main career paths when it comes to any industry especially digital marketing. You can be an in-house marketer for one company or you can work for an agency and handle lots of different clients. Instead of switching every time, it’s better to decide on one step by step.
There are a number of ways by which you can have a good digital marketing career. The only way which you could have success in this field is your curiosity to learn more and work passionately to achieve your goals.