You didn’t miss out on any of the factors that matter while creating your landing page whether it was related to its content or the manifestation. Your landing page truly demonstrates itself as a content masterpiece with the most appealing headline, gripping bullet points as well as a compelling call-to-action.
Not just that even the look & feel of your landing pages couldn’t be marked down, for it has that glossy & professional design with those striking graphics and quite a convincing offer. Still! You aren’t getting the leads you were expecting from it in spite of the fact every marketer believes that a well-created landing page is truly a lead-generating machine.
May be you have just overlooked or are unaware of a few more factors that need your attention. May be these are the factors that those smart marketers around the world are doing on top of what you are doing. So, let’s have a look at a few things you might be missing out on while optimizing your landing page to generate more business leads.
You are simply replicating your competitors!
This is one of the main reasons we are reading this article. Irrespective of how illustrious your landing page seems if you are simply replicating your competitors, they hardly carry any value for your audience.
Doesn’t it happens with you when you visit the next shop while shopping you are looking for something extra, something better and not just the same thing. This is what happens with your audience as well!
They are looking for something more than what a typical offer promises them. So, if you really want them to act on your offers make sure you don’t sound like repeated and like your competitors.
You are too generic!
Anyone can claim to be the best but how would you convince the consumers about it and make them believe that you are right? Certainly! By presenting the numbers & facts related to it and that too relevant & specific.
When I say specifically I mean a round-off figure or a just-about fact sounds very vague and they cannot yield any results. Be very specific while presenting the facts & figures to the consumers if you are actually looking to improve your credibility.
It’s simple! Whether it is the call-to-action or the data you are talking about, ensure they are relevant & specific. For instance, if you are talking about cities in your offer, name them!
You couldn’t identify with what your audiences want!
You know what every article that I write seems a masterpiece to me but not to the readers all the time! This is what the idea is! Your landing mage might look gripping to you but not to your audience all the time.
So, think of yourself as your audience, and collect a few reasons as to why would take the action you are asking them to on your landing page. It will help put across your marketing message keeping the factors that are likely to convince your audience getting you conversions in the end.
Of course, you can improve the results through testing in the long run but this method will help you yield good results even at the start. Make sure your message is relevant & meaningful for your audience.
Don’t clutter your landing page with litters that will hardly convince people to take action! Do some self-study before putting all your effort and think about things that really matter to the consumers.
Put yourself in their shoes while creating the copy of your landing page. There isn’t a scarcity of beautiful and dazzling offers in the market. So, be inventive and maintain your individuality.