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33 Most Effective Social Media Marketing Tools For 2021

33 Most Effective Social Media Marketing Tools For 2021
Social Media is one of the thrilling elements of the 21st century. It’s, in fact, transforming the ways organizations market themselves online. Not only commoners, the Social Media gives marketers a voice and a way to communicate with peers, customers, and both existing as well as potential consumers. It personalizes the brand image and helps you to spread brand’s message in a relaxed and conversational way. But before you dive into the strategies,  you first need to know about Social Media Marketing.

What Is Social Media Marketing?

Basically, Social Media Marketing is the process of gaining traffic that allows you to interact with your audiences via social media platforms to promote your business. Moreover, It can be used to reach customers for all the traditional marketing goals like:
  • Increase sales leads or new leads
  • Build trust through word of mouth
  • Provide a genuine feedback
  • Develop a reputation as an expert
  • Drive traffic to websites
  • Discuss and develop new products
  • Keep people informed about special events and anything else regarding the business
  • Provide proper customer service
Having a strong presence on major social media platforms is a necessity for any brand to become an industry leader and engaging its potential customers in new ways. And as new social media platforms have appeared with new updated features, Organizations and marketers have no option but to adapt the changing ways to promote their messages to their relevant audiences. This is where social media marketing tools come in. And here are 33 Social Media Marketing Tools which can help you to grow your business on the social media platform.

1# Later – Instagram Scheduler

Later is one of the best social media marketing tools to plan your visual content marketing.  It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. Later The ability to add team members is a keynote in this particular social media marketing tool.


Free Plan: Available The free plan allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. Also, there are a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well. Other Premium Plans: For Individuals: 9$ For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management For B2B Marketing

Ocktopost is a social media management tool which is specifically designed for B2B companies. It allows you to curate engaging content, schedule it and then measure its effectiveness. Also, with this tool, you can listen to the social conversations that are really important for the growth of your business.  Oktopost The unique ability to manage large social media teams is a plus point for this tool.


Free Plan: No (Demo Available) Pricing is determined by the organizational structure of your company (number of marketing teams), user seats, social advocates, and social profiles, with additional features such as Marketing Automation integration and Twitter Insights available for purchase.

3# Tagboard:  Social Search And Display Platform

Tagboard is one of the best social listening tools. While using the tool, all you have to do is plug in a term, topic, or hashtag, and you’ll see how that topic has been discussed in the social sphere.  Tagboard The tool provides you an advanced way to monitor your brand and product mentions. And it’s also beneficial to generate new content creation ideas & audience engagement strategies.


Free Plan: No Other Premium Plans: $500/month

4# FollowerWonk:  Twitter Analytics Tool

This tool is particularly designed for Twitter and one of the most in-depth and useful tools on this list. It will help you to analyze and optimize your Twitter audience and suggesting people for you to follow which ultimately help you grow your audience.  FollowerWonk If Twitter is part of your social media marketing strategies, this tool is a must-have.


Free Plan: Yes, Allows you to do 50 profile searches and 20 analyses per day. Other Premium Plans: $ 29/month & $ 79/month

5# Everypost: Manage Multiple Networks Simultaneously

EveryPost makes it easy to curate content all in one place by pulling together relevant multimedia from all the social media channels such as YouTube, Instagram, Flickr, RSS feeds, and more.  Everypost With this tool, you can schedule your posts and customize them to suit the audience of each of your social platforms. That way, you are able to maximize the effectiveness of each and every post.


Free Plan: Yes, allows you to connect only 1 channel Other Premium Plans: 
  • Pro: $9.99/m
  • Plus: $29.99/mo
  • Advanced: $49.99/mo
  • Team: $99.99/mo

6# Feedly: Content Aggregator

It is another best known as a content discovery tool, like BuzzSumo, but its working is a little different. Feedly is a content aggregator, and you can use it to collect content from any number of different areas, combining your ideal reading material into a single feed that you can peruse at your leisure. Feedly


Free Plan: Yes, allows Up to 100 sources & 3 feeds Other Premium Plans: 
  • Pro: $5/m
  • Team: $18/mo                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

7# Bitly: URL Shortener

Bitly allows you to shorten any URL so that it fits nicely across your social media channels. The shortened URLs work with any channel on any platform. You can even track your campaign results with individual link analytics, and then optimize your marketing efforts based on the insights you collect. Bitly


Free Plan: Yes

8# Headline Analyzer: Write Headlines That Drive Traffic

This tool analyzes every type of headlines that converts and tells you the right number of words and balances which can be used for your type of audience. It also gives the optimal character length and creates easy to digest headlines for your readers. Headline Analyzer



9# Tailwind: Pinterest & Instagram Scheduler

A tailwind is a tool that helps you to succeed on Pinterest and Instagram. On Pinterest, you can pin to multiple boards at once, bulk upload, and schedule posts with the drag-and-drop calendar. Tailwind If you want to give it a spin, you can try it out for free.


Free Plan: Yes Other Premium Plans: $119.88/yr

10# Sproutsocial: Social Media Management Software

Sproutsocial is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access, allowing directorial control, and access from lower-level team members to better coordinate and delegate tasks. Sproutsocial It comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening platform to better understand how your demographics use your platforms of choice.


Free Plan: No, free trial available Other Premium Plans:  Premium: $99 per/month Corporate: $149 per/month Enterprise: $249 per/month

11# Agorapulse: Simple & Affordable Social Media Management

Agorapulse is one of the simple and affordable online marketing solutions to social media management. It has all the basic scheduling and analytics features, and you can also run contests, quizzes, and promotions.  Agorapulse It even allows you to see how your social media marketing campaign stacks up against your competitors. If you want to try it, they offer a free trial.


Free Plan: No, free trial available Other Premium Plans: 
  • For solos: $49/ Month
  • For small businesses: $99/ Month
  • For small agencies: $199/ Month
  • For large organizations: $299/ Month

12# Adparlor: Create Free Ad Mockup

Adparlor helps you to create free ad Mockup for Facebook, Instagram, Twitter, Pinterest etc. Adparlor


Free Plan: No Other Premium Plans: Pricing is determined by the organizational structure of your company

13# Image Upscaler by Stock Photos

The Image Upscaler is a free AI-Powered tool that allows users to optimize images for various social media platforms including Facebook and Twitter. You can resize images and improve quality with just a single click. This tool enables users to upscale images up to 8x the actual size. It is available on both – web and mobile. You can crop images according to the required social media size with the help of this tool.

Image UpscalePricing: Free Premium Plans: None

14# Audiense: Discover New Target Audiences 

The audience is known as a social intelligence tool that allows you to discover new target audiences, and a segment on your own. Most importantly, it helps you to understand your audience by telling you how they click.  Audiense Audiense helps you to optimize your audience engagement at scale with tracking and reports.


free 14-day trial

15# Tweepi: Manage Your Twitter Followers

Tweepi is a tool specifically for Twitter which helps you to get more followers. First, it finds relevant users who are interested in your topic. Then, it helps you to engage those users by mentioning them in tweets, adding them to a list, or following them. Tweepi


Free Plan: No Other Premium Plans:  Silver: $10.75 per month Platinum: $20.75 per month

16# IFTTT: Let your apps and devices working together

IFTTT is an acronym that stands for -If This, Then That”. With the same social media marketing tool, you can combine different tools together to create individual sets of instructions. IFTTT For example, you can set it up to send a tweet every time you make a new Instagram post. It’s a bit tricky to get used to at first, but you can use other recipes to simply plug and play. Best of all, it’s completely free to use.



17# Socialbakers: Engage & Grow Your Customer Base

It is a suite of tools that help you to make social media decisions based on analytics. You can measure your performance versus your competitors, use those insights to improve your content, and then monetize your campaigns by budgeting more effectively.  Socialbakers The tool will help you in boosting your customer acquisition, retention, and growth.


Free trial available

18) Socialflow: Social Media Solutions for Publishers

Socialflow allows you to schedule your posts based on actionable data about when your target audience is active and what they are engaging with in real time.  Socialflow All you have to do is upload your content to the queue, and this software will use the real-time data it collects, along with your own business rules, to determine which posts to publish to which platforms and at what time. It really takes all of the guesswork out of social media.


Free Plan: No, Demo Available

19# Socedo: Use AI to grow & engage your B2B audience

Socedo is another social marketing tool that automatically discovers the people on social media who fit your buyer persona using real-time social behavior to pre-qualify those people. Socedo Once you have that audience, you can divide it up into multiple segments and promote multiple products, all in one place.


Free Trial Available

20# Hubspot:  Inbound Marketing & Sales Software

It helps to generate more blog ideas. You will never fall short of blog ideas for your content. Simply putting nouns over here and this tool will do magic for social media marketing every single day. Hubspot


Free Plan: Yes Other Premium Plans: 
  • Starter: $50/month
  • Basic: $200/month
  • Professional: $800/month
  • Enterprise: $2,400/month

21#Postcreator: Create branded social media posts

Postcreator social media marketing tool helps you to enable to upload the images, instant messages and logo to create more engaging brand-related content. You don’t need to design portal to use it to design.  Postcreator With this, you can create designs for your social media portals all at once at a single interface. You can design from anywhere or any design without downloading any app.


Free Plan: Yes Other Premium Plans: $9.99/mo

22# EMV Headline: Headline Analyzer

It stands for emotional marketing value headline analyzer. This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in a deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.  EMV Headline Your social media marketing campaign headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.



23# PicMonkey: Photo Editor

If you are looking for a photo editor other than Canva, then this is the right tool to use. You can do photo editing, collage making, graphic designing, and much more with the same tool. PicMonkey


Free Plan: No Other Premium Plans: 
  • Basic: $5.99/mo
  • Pro: $9.99/mo

24# Canva: Create Amazing Graphic Design

This tool is specially designed for non-designers. Canva is one of the favorite tools for creating stunning images for social media posts.  Canva Using Canva’s multiple templates, fonts, and colors, all you need to do is drag image elements around and drop them into place. 


Free Plan: Yes Other Premium Plans:  Upgraded Version: $12.95/month

25# Giphy: GIF Maker

It’s the world’s best-animated images tool where you can download the latest GIF for your social media marketing campaign or simply upload social media content just for your profiles. Giphy



26# Bannersnack: Online Banner Maker

It’s a revolutionary banner making tool where you can forget all the hassles of working with all the complicated design tools and take advantage of the most powerful banner maker. Bannersnack You can download your work as JPG, PNG, Html file or GIF, and share them on social media or embedded web into your website.


Free Plan: Yes Other Premium Plans: 
  • Starter: $7/month
  • Pro: $18/month
  • Team: $48/month

27# Uprank: Advance Research Tool

It is the world’s most intelligent digital marketing tool which you can use for your social media marketing.   Uprank advance research tool analyzes the website and builds a digital marketing strategy for your website in the form of the comprehensive task which will help you to optimize campaigns for your social media marketing. Uprank Pricing Free Plan: Yes Other Premium Plans: $119.88/yr

28# SocialRank: Find & Analyze Your Audience

It is the perfect tool to help you to execute on the location-based activation influencing the marketing, seeing products and supplies and delight campaigns. It is special media audience management tool with the easiest way to identify, organize and manage your followers on Twitter and Instagram.  SocialRank You can use filters to segment your social media followers, organize them and then save list or export the data.


Free Plan: Yes Other Premium Plans: $49/Mo

29# HootSuite: Manage all your social media in one place

HootSuite is a simple but powerful marketing tool for the average social media marketer. With a free version and relatively inexpensive paid options, you can use Hootsuite to schedule posts in advance on a number of different social platforms and measure analytics to understand how your content is performing. HootSuite


Free Plan: Yes Other Premium Plans: 
  • Pro: 1260/month
  • Team: 6600/month
  • Business: 32000/month

30# Buffer: Manage Your Social Media

The buffer is one of the most recognized tools in the industry. With it, you can schedule any types of posts across any platform you want, even specifying patterns of posts, such as every day or weekdays. You can also use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective. Buffer


Free Plan: Yes Other Premium Plans: 
  • Pro: $15/month
  • Business: $99+/month

31# Buzzsumo: Find the Most Shared Content

BuzzSumo is one of the best social media marketing tools that have found for discovering new, fresh, or popular content on the web. With BuzzSumo, you can plug in a topic or a selection of keywords and find a breakdown of some of the most popular trending posts in those categories, as well as a list of influencers who are sharing that content.  Buzzsumo This is an excellent way to learn new ideas for your content marketing and social media campaigns, as well as to identify influencers in your industry who can help you grow your following, visibility, and reputation.


Free Plan: Yes Other Premium Plans: 
  • Pro: $99/month
  • Plus: $179/month
  • Large: $299/month
  • Enterprise: $499+/month

32# Meetedgar:  Schedule Your Content By Category

Meetedgar is a social media scheduling tool that allows you to recycle the old posts. All you have to do is organize your posts by category, schedule your content by category, and then Edgar will automatically go through and post your content from each category.  Meetedgar Once it’s gone through all of your scheduled posts, it will start recycling the older updates.


Free Plan: No Other Premium Plans: $49/Mo

33# Portent: Content Idea Generator

Portent Portent Content Idea Generator helps you to refresh your ideas simply by entering the subjects on the tool. It starts giving you plenty of ideas to find titles for your blog content or social media marketing campaigns.



Add-on Tool – Statusbrew

Statusbrew is one of the leading social media marketing tools for big organizations and small businesses. It allows you to schedule, collaborate, and track your social media accounts. The platform is an excellent choice for social media managers to make their workflow easier. It offers to connect the popular social media channels- Twitter, Facebook, Instagram, Google My Business, and LinkedIn.


Free Plan: No, free trial available

Other Premium Plans:

Essentials: $99 per/month

Professionals: $499 per/month

Custom: Pricing available upon inquiry

These 33 Social Media Marketing Tools can help you take your social media campaigns to the next level. Also, make sure that your social media strategy is compatible with mobile devices to guarantee worthwhile user experience. Social media sites continue to gain popularity at a rapid rate and it is important for small and growing businesses to use them to advertise and market what they offer.  
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Bastian Rappl

Hello Aditi,
wow, thank you for gathering all this information. You have put together a complete overview of tools that will help to boost marketing efforts on social media. This article is a great source for everyone searching for the best tools. That is why I would like to recommend Blog2Social to you as another awesome tool that should find it’s place in this listicle. Blog2Social is a all-in-one solution for posting, scheduling, cross-promoting and recurrently sharing blog posts on the most important social media (i.e. Instagram, Pinterest, Twitter, Facebook etc.). It comes as a WordPress plugin or App for your browser, both versions can be tested in a free premium trial. You have to check this one out 😉 ! I’d love to hear what you think about it.
Thanks and happy sharing,

akshay mittal

Really, This information is valuable for me or Excellent Post, Thanks for sharing.

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