Doesn’t its sounds awesome? I mean 4 challenges you the working professionals can challenge now or am I sounding like selling some digital marketing product? No trust me! You really can defy the main hindrances that you face in your career path. Let me tell you how! Here are the 4 challenges every working professional face and the way you can cope up with them through digital marketing
Challenge#1: The High Competition
Almost all other industries apart from the he digital marketing has met their saturation in the country resulting into a very high competition within the industry. However frankly speaking it’s not even been two decades the digital marketing industry was introduced in India. So, the industry is too new to have a high competition. Moreover, in spite of the high demands only a few people posses its core knowledge though everyone is claiming to be a digital marketer these days looking at the low competition. 🙂
Challenge#2: Low Growth Rate
Recently India had to put up with a mild recession which is although over now still most of the industries are suffering from low growth rate that of barely 10 to 12 percent. However, on the other side, digital marketing is booming high with a growth rate of over 30%. So you grow with the industry as well.
Challenge#3: Insecurity in Career
The word online is the present and future of marketing that promises for a secured career for those marketing pros who have gone digital and posses core knowledge of this industry. Though present and future but digital marketing is not going to a past of marketing for sure. 😀 I think that was a PJ but it’s really hard to be true and not cracking a PJ. People are intelligent enough to concentrate on digital marketing and make it more advance rather than switching back to the old and interruptive ways of marketing. That promises a secured future for you when it comes to your career though not your girlfriends or may be boyfriends! 😀
Challenge#4: Lack of Jobs
I think this one I don’t need to talk much about as all my folks must have some acquaintance with the situation around. You must have learnt about the market scenario while you were hunting for better jobs on various portals meant. However, the way all the industries and not just a few companies in a particular industry are shifting their budget from conventional to digital marketing, it has led to very high demands for skilled digital marketing professionals in the market. Organizations need skilled people to work on their digital marketing ventures and they need them now not some 1, 2 or 5 years down the line.
No one minds making some extra income!
Digital marketing also proffer plethora of ways to earn money online while working as a freelancer or part-time/ full-time from home. If you have flair for writing you can start your own blog and earn big moolahs and not just that once you have considerable number of visitors to your blog you can sign up for Google Adsense and earn more by showing relevant ads on your blog. Besides, you can be an affiliate marketer or a social media marketer. These are a few works related to all you have been doing for fun, just that here you will earn some money to entertain and recreate yourself and recreating the brand’s image you are working for. For more details you can visit our article on how to earn money as a freelancer here!
Just a single sentence here –
“Suggestion could be made by anyone but end of the day this is you who would be making the moves when it’s about your career! So plan it smartly and move meticulously.”