The advent of social media has changed the whole marketing landscape. Earlier either there were no such avenues for the marketers or were too complicated. But now with social media we have easy to use, powerful and easily accessible platform where you can extend your marketing message to innumerable people across the words in seconds and that too while entertaining them.
When social media was devised a lot of us have never thought that it could ever be used for marketing. For us it was a place where we could entertain ourselves, recreate ourselves and stay connected to our friends & peers. But the situation is if you are not using social media for your business you are lagging behind of the market.
Now, it’s not just direct benefits of social media that you see such as reaching your target audience easily, conveying your marketing message to them while recreating them & so on but there are a number of indirect benefits as well. Social media is well connected to or say various other parts of marketing are well connected to social media. Let’s see how: