Just like the way IT industry in India was budding & booming in 90’s and early 2K, digital marketing can be seen today. However, let’s not roam around the substance And You Can Also Read Our blog about why Digital marketing is Godsend for Fresher
! Let’s straight-away come to the point and let the numbers talk
Digital India will reap 18 lacs jobs for fresh college graduates by 2020: Indian Prime Minister Narendra Modi
Narendra Modi recently announced that by 2020 on the digital space there would be more than 18 Lakhs available to students. Moreover, during the launch of Digital India week many industries joined hands to government to make e-India a reality.
An average digital marketing payout slab is between Rs 15,000 and Rs 250,000
Based on the high demands & a little lower supply average payout in digital marketing industry is much higher than that of other industries at present. While a fresher with no prior experience in the field can expect a minimum monthly salary of 15K a head in the field can earn up to 2.5 lacs every month based on the brand they are associated with.
This was about the average payout however those working in digital marketing platform companies (e.g. LinkedIn, Facebook, Twitter, Google) or high growth startups earn even more than Rs 1 Crore annual salary at senior position.
India will exceed 500M internet users mark by 2017: Google
According to a report generated by Google in February this year, India will have over 500 Million Internet users by 2017 of which 80% will be mobile online users. India already surpassed US in 2015 in terms of active smartphone users (220 M) to become the second largest in the world. A recent report also revealed about 110 M users Facebook has in India.
A recent research conducted by ASSOCHAM-Forrester reveals that India’s e-Commerce revenue is growing at an annual rate of 51%, which is the highest in the world and is expected to reach $ 120 billion in 2020 from $30 billion at present.
Online Ad Spend in India to exceed Billion Dollars in 2016: GroupM
A report generated by GroupM in January this year revealed that of all advertising spend in India digital will account for 12.7%, up from 9.9% in 2015. The digital advertisement will grow to over Rs 7300 crores in 2016 , i.e. over a billion $ while overall advertisement spend will grow to Rs 57,486 crores by the end of this year.
The above mentioned numbers & trends can easily substantiate the extent to which India has gone digital. This is not just a good news for freshers or working professional but even the aspiring & budding entrepreneurs who are hunting for ways to launch their ventures or promote their start-ups respectively.