- Are you able to grow engagement?
- Is your number of fans growing?
- How about the website traffic coming from social media?
- Are you getting any leads at all coming from social media?
Are you a CEO reading this? You better be. Do you like challenges? Let us pose a one to you. Stop for a moment and think of the big picture of your company. Have you done so? Think now about your marketing. What is level of performance of your marketing team? Have you done everything in your hands to empower your team in driving the projections you desired? How are you about to blame for the failure of your last year’s figures? If you had your eyes laid and flaring upon your social media marketing team, take another short break. They worked hard didn’t they? You are witnessing it yourself. Yet, results did not come! On top of that constant quarrels between sales and marketing interrupted your lunch more than one time. Is your social media team to be accused of bad work, Lack of direction maybe, Arrogance, Ignorance and lack of competence? Did you do everything you can to facilitate your team’s professional growth and power to deliver before blaming them, lash them and fire them? Did they get proper direction and training throughout their times of bad performance and crisis. Here is how to recognize that your team may be in need of upgrade and training in Social Media Reason #1 – Your social media metrics aren’t going anywhere Have a look at your social media numbers for the past few weeks: