Your Business Overview
Your web developers need to be familiar with the type of business you’re running, to better understand your needs. This is why every web design brief should start with a business overview. Here’s what you should clarify:- the type of business you have
- the industry you’re in
- what sort of website do you need
- who are your biggest competitors
- your current website situation
- how your customers find and use it
Describe Your Customers & Target Audience
When the developers start working on your new website, your target audience becomes their target audience. They need to be thinking about the people who will be using the website and design it with those people in mind. Therefore, describe your target audience in terms of:- age
- sex
- location
- online behavior
- habits
- preferences
The Goals of the Project
Now it’s time to set the goals that you’d like the developing team to achieve with the project. That means you should explain what you want your new website to bring you. There can be all types of goals, especially depending on whether you’re creating a brand new website or fixing the old one. Here’s what we have in mind:- improve website performance
- add an e-commerce section
- create a new website to help potential customers find you and get informed
- generate more leads
- improve traffic
- improve your online presence
Specific Features & Requirements
Once you’ve set the ground with some basic information, it’s time to dig a little deeper and get into more details in your web design brief. If you have any specific technical requirements you’d like your new website to have, make sure to write it down. Here’s what you may want to cover:- user logins, registration, and authorization
- products and services you’re selling and offering
- product categories
- payment & checkout methods
- site blog
- About us page
- portfolio page
- user profiles
Project Timeline & Deadline
You want to be sure that the team you hire to create your new website will be working round the clock to make it as efficient and professional as possible. This is why you have to set some deadlines and agree on the project timeline for everyone to follow. You could divide the project into several phases and set a deadline for each of the phases. Those include:- agreeing on the project goals and starting the project
- sitemap creation
- creating the content
- adding the visual elements
- testing the website
- launching the website
The Budget
Another important aspect you’ll need to cover in your web design brief is the budget. You have to set a budget for the project and make it clear how much you’re willing to spend. Don’t forget that the budget will influence the end result, so make sure you leave some room for negotiating. Other than that, make sure to cover:- the total sum you’ll be paying
- the payment dynamics