Google keeps on releasing new features in AdWords and irrespective of whether you are a start up or have spent some years in the industry as a business, it’s no wonder if you are unaware of most of its features. Last year itself, the search giant released hundreds of new features, most of which weren’t even announced! Of course there would be updates or features that have greater potential for impact than others, but the idea is how to prioritize as to which bandwagon to jump on first? This is why we have piled up a list of the new AdWords features that can be of great use for business especially this year, the year 2016. So, let’s have a look to the 7 features of Google Adwords that can give you the competitive edge you need to outrival your competitors in pay per click marketing.