Source: Global Web Index
According to a recent study conducted by Global Web Index, almost all online adults around the world access a social network on a regular basis.
The survey conducted among 34 countries unveiled that 97% of online adults aged 16-64 have visited or used a social network within the last month as they say.
In simple words, you can reach approximately every internet user through this medium called social media, with the figure at almost 100% in some fast-growth markets.
Although, if you look at the data by gender or income, there would be a little difference however as expected there is an age-based connection to be seen i.e. the younger the audience is, the more likely they are to visit social networks. The most important take-away from the report is the high figures seen across all age groups.
Source: Global Web Index
Source: Global Web Index
