Blog

An effective marketing strategy is a crucial requirement for all businesses, especially when your business is in its early stages. Your marketing strategy can make all the difference in how fast your business grows. So, it’s one of the key...

Customer call centres need to change. At least, that is, if we look at customer satisfaction rates over the last decade. In 2010,  global customer satisfaction with private call centres was 75%. Just ten years later, that figure drops to...

When cellular adoption by the masses reaches a new height – the time spent on cell phones now far exceeds the desktop 51 per cent to 42 per cent – digital marketing managers have developed an updated sense of urgency...

At this point, there are over 3.78 billion social media users on a worldwide level. Most of them use not one, but several platforms regularly, often on a daily basis. They spend hours on social media doing all sorts of...