How GHD optimized its mobile site using paid search to capitalize on mobile traffic
A sneak peek of the complete story: The Brand: Good Hair Day (GHD) Good Hair Day’s objective behind optimizing the mobile site GHD’s strategy behind executing a dedicated paid search blueprint for mobile The Success: 164% increase in the traffic...
How email marketing helped Closet London to get 50 times more conversions?
A sneak peek of the complete story: The Brand: Closet London Closet London’s objective behind tweaking the email marketing strategy The fashion retailer’s strategy for personalization in email marketing The Success: 50 times more conversions accounting for 2900% increase in...
How Chobani Used Paid Search Advertising to boost sales by 9%
A sneak peek of the complete story: The Brand: Chobani The objective behind paid search campaign Chobani’s strategy for paid search The Success: 9% increase in yogurt sales and a 1.3% lift in market share Words by Chobani Chief Marketing...
How M&S achieved 6% sales boost through Website Optimization?
A sneak peek of the complete story: The Brand: Marks and Spencer (M&S) The Challenge: Amplify shopper engagement through web optimization The Approach: Employing a more agile strategy of continuous short-term testing The Result: 6% uplift in sales Words by...
How Remarketing helped Three’s #makeitright TV ad make it big on YouTube?
A Sneak peek of the complete story: The Brand: Three Three wanted to support its major TV ad through YouTube videos Three’s strategy for Remarketing The mobile operator saw increase in search interest for product keywords along with various other...
What made Sport Chek to swap newspaper for Facebook ads: Decoded
A Sneak peek of the complete story: About the Brand: Sport Chek Objective behind Facebook Marketing Campaign Sport Chek Strategy for Facebook Marketing Facebook helped Sport Chek to increase sales About the brand: Sport Chek Sport Chek is the largest...
How Facebook Helped Femina to create India’s first crowd-sourced magazine issue
A sneak peek of the complete story: The Brand: Femina Magazine The Challenge: Crowd-source the magazine issue by allowing Indian women to write for it The Execution: Used Facebook App as a platform to attain goals The Success: 7000entries and...
How BillBachao amplified its app downloads in India through Twitter
A Sneak peek of the complete story: The Brand: BillBachao The Challenge: BillBachao wanted to reach target audience in money-conscious 16-25 year olds in India The Approach: keyword targeting and geo-targeting The Success: 56% growth in app installs during the...
How Social Media helped TCS augment reach & downloads for the Global Trend Study
A Sneak Peek of the Complete Story: The Brand: Tata Consultancy Services (TCS) The Complete Reimaginative Force: Sixth global trend study conducted by TCS The Objective of the Campaign The Approach The Success : Increase in reach & downloads for...
