Digital marketing is a difficult game to play. On the one hand, you know that a huge investment in marketing is likely to land you a slew of new customers that’ll pay back that investment with a large return. On...

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1. Brand Awareness For any online business, brand awareness is a must to make a dent in the e-commerce universe. Thanks to disruptive platforms such as Shopify and Etsy, the e-commerce space is packed with countless players more than ever. ...