Marketing content to audiences has become too technical to make mistakes. There are no do-overs, and there is, most certainly, no room for mistakes. According to Impact Plus, 36% of SEO experts think headlines and titles are the most important SEO element. Headlines and titles alone contain keywords, a crucial element to search engine optimization. So, we have established that SEO is important. Every local SEO service in Dubai knows this. But did you know that you might be at a loss if you do not narrow down your SEO with respect to your range? This is why it is important to understand the difference between Local and Hyperlocal SEO.

Local Vs Hyperlocal SEO

Rudimentarily, local search engine optimization or local SEO focuses on cities, maybe regions, and tailors its processes accordingly. For example, if you are targeting people living in Riyadh or Dubai, you will tailor your keywords to cater to that audience in particular. It is necessary so that you may get the rankings you are looking for.  Whereas hyperlocal SEO is an even narrower approach to reaching out to an audience. Hyperlocal SEO focuses on neighborhoods, streets, even landmarks. This includes a lot more targeting than its local counterpart. 

Benefits of Local SEO

Local SEO is as good as casting a wide net can get. Let’s discuss some of its benefits. 

Plentiful Visibility

With local SEO, you and your business can gain a whole lot of visibility. This means that you will be reaching out to exactly the people who are looking for your product, are interested in it, and are being targeted at the right stage – the consideration stage. 

Improvement of Traffic and Search Relevancy

If you are not utilizing local SEO, this could mean that you are competing for space in the search results with competitors and other businesses. Chances of your business getting unnoticed or passed over are high, but with local SEO, you’ll have potential customers clicking on your website to see your products.  This will also help you with search relevancy, and only people who are relevant to your business – in all possible ways – will be led to your website. 

Building Links with Nearby Businesses

Local SEO will help you stay competitive with other local businesses since you will consistently show up on sites. A local business, for example, maybe looking to cross-promote their products with another business within the same locality. Local SEO will help them reach out to you as they will use local SEO to look for businesses like yours. You can mention one another in posts and help each other grow – weird, we know, but that is how it is working. Hence, you can use local SEO to improve business relationships and improve client retention ratio – but this will eventually come down to survival of the fittest. 

Possible Repeat Customers

Local SEO helps you capture a variety of shoppers, even those who are visiting your area from someplace else. This depends upon whether you do something, like providing exceptional services, on their first visit. They will remember you by the services you provided, and when they next are looking for services like yours, they are bound to come to you. 

Benefits of Hyperlocal SEO

Hyperlocal SEO is much more beneficial than local SEO. Why? Because the narrowed down your net, the higher the chances are of conversions. There are going to be a lot fewer similar businesses in the exact location. Hyperlocal results are always highlighted in Google’s map results. Customers looking for your business can quickly look you up this way. 

Optimizing Content for Hyperlocal Results

There are several things that you can do to make this happen. 

1. Show your address on your website

Show the exact address of your business on your website so that Google and website visitors can easily see where you are located.

2. Use hyperlocal content on your web pages

Keywords are the cornerstone of successful search engine optimization. In addition to the goods and services that you offer, also include local information in the content of your web pages. Mention nearby landmarks (monuments, stadiums, etc.), refer to events in the neighborhood and include images of the location. When Google crawls your web pages, it should be clear that your business is closely related to the location. Include your hyperlocal search terms on your web pages.

3. Create a Google MyBusiness profile

Create a profile for your business on Google MyBusiness. This enables you to tell Google the name of your business, the location of your business, your opening times, and much more. Add as many details as possible to your Google MyBusiness profile. Upload photos and videos. Google will display them in the search results when people search for your business.

4. Add structured data markup to your website

Structured data markup enables you to make it easy for Google to display your opening times, your business telephone number, etc. When Google crawls your web pages, they will find your local information much quicker with structured data. The Rich Results Creator tool in SEOprofiler helps you to create structured data markup for your code quickly and easily.