Digital Marketing Course Syllabus – Updated for 2025

Are you eager to enhance your digital marketing skills? In today’s world, where everything operates through digital media, enrolling in a Digital Marketing course is essential for achieving success in business. This blog provides a comprehensive overview of digital marketing courses, including their syllabus, eligibility, duration, fees, career opportunities, and potential salaries.

A digital marketing course equips students with the strategies and technologies necessary for effectively growing a business online. The primary goal is to develop digital campaigns that promote products and services across various platforms, including websites and social media. These courses are increasingly popular among educational institutions, offering various specializations that can be challenging to navigate for prospective students.

Eligibility requirements of Digiperform for its digital marketing courses are made to be inclusive of a broad spectrum of students. In general, the following rules are applicable:

Anyone interested in learning more about digital marketing is welcome to enroll in the basic courses. No particular level of education is necessary.

Courses for Intermediate and Advanced Students: These classes are available to anyone who wants to learn more about digital techniques, even though some basic knowledge of marketing ideas may be helpful.

Candidates should generally possess an elementary knowledge of computers and the internet, as well as a 10+2 in the arts and a 10+12 in commerce. Because of its inclusivity, digital marketing appeals to both working professionals and entrepreneurs as well as students.

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1. Cost-effectiveness: Digital marketing campaigns typically require lower budgets compared to traditional marketing methods, making it accessible for businesses of all sizes.
2. Brand Development: Enhances brand visibility and fosters engagement through social media, content marketing, and email campaigns, helping to build brand loyalty and trust.
   
3. Increased Conversion Rates: Targeted messaging resonates with specific audience segments, leading to higher conversion rates as consumers are more likely to respond to relevant content.
4. High Return on Investment (ROI): Digital marketing allows businesses to track the effectiveness of their campaigns in real time, often resulting in a significant ROI.
5. Global Reach: Brands can connect with customers across geographical boundaries, expanding their market potential and reaching a wider audience.
6. Trackable Results: Provides the ability to analyze campaign performance through metrics and analytics, enabling data-driven decisions for future strategies.
7. Customer Segmentation: Facilitates effective segmentation of audiences, allowing marketers to tailor messages to meet the unique needs and preferences of different groups.

A digital marketing course syllabus typically covers a wide range of essential topics designed to equip students with the skills needed to thrive in the digital landscape. Below is a detailed explanation of key components commonly included in these courses.

Executive Skills

 

1. Introduction to Digital Marketing

This module lays the groundwork by defining digital marketing and explaining its relevance in today’s business environment.

Here are some of the key digital marketing topics addressed in this section where you will get the basic knowledge of Digital Marketing: 

• History of Marketing
• Traditional vs Digital Marketing
• The Current Opportunity
• Digital Marketing Channels, Career & Consumer Journey
• Need of Online Advertising & Types
• Media Buying Principles
• Nurturing & Lead Funnels
• Live-Tools Walkthrough: Google Forms, Survey Monkey, Google Drive, Google Advanced Search
  

2. Learning WordPress

Businesses establish websites to generate leads, enhance their credibility with consumers, and communicate their marketing messages effectively. Regardless of size, every business benefits from having an online presence. Given its increasing significance, a suitable course will equip you with the skills to build a website from scratch using WordPress.

Website development is a vital component of digital marketing and includes various aspects of creating a website along with the functionalities offered by WordPress. It provides essential knowledge needed for effective website construction.

Here’s a list of topics that should be included in your digital marketing curriculum:

• Buying Domain & Hosting
• Understanding C-panel
• Installing WordPress
• Customizing and Exploring Themes
• Building Home Page & Blog
• Adding One Squeeze Page
• Customizing Menu
• Customization Practice & Doubt Session
• Anatomy of Landing Page

3. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) involves modifying your website to achieve a high organic ranking on a search engine’s results page (SERP).It is often regarded to be among the most difficult aspects of the course. However, certain educational institutions provide effective teaching methods and support to ease the learning process for students.

SEO is a crucial part of digital marketing and must be included in any digital marketing syllabus. Students will learn about different search engines and their algorithms.

Here’s a list of topics that should be included in your digital marketing curriculum:

• What is SEO
• Keyword Selection & Mapping
• Content Optimization
• On-Page SEO & HTML Tag Optimization
• Off-Page SEO & Link Building
• Technical SEO

  Read More-:
  

  SEO Course in Delhi	SEO Course in Pune
  SEO Course in Chandigarh	SEO Course in Ahemdabad

4. Social Media Optimization & Marketing

Social Media Marketing (SMM) includes both paid and organic strategies on platforms like Facebook, Instagram, YouTube, and more to drive traffic to a company’s website. In this module, you’ll learn how to develop effective social media strategies across various platforms, including Meta, X, Instagram, YouTube, LinkedIn, Pinterest, Google+, and Snapchat.

Are you interested in discovering how social media platforms like Instagram can enhance your business’s ROI?

Here’s a list of topics that should be included in your digital marketing curriculum:

• Social Media Introduction
• Exploring Different Social Media Networks
• Optimizing Your Facebook Pages For Business
• Ways to Grow Social Media Presence
• Optimizing Businesses Presence on Twitter
• LinkedIn Profile Optimization

5. Google Analytics

Web analytics is an analysis of how users behave on websites. The digital marketing course is structured to teach you how to track and assess visitor actions using Google Analytics. This process includes monitoring website metrics and interpreting data to gain insights into user behavior. By understanding these analytics, you can optimize your website effectively to meet user needs and improve overall performance.

Here’s a list of topics that should be included in your digital marketing curriculum:

• Setting Up Google Analytics
• Overview of Key GA Reports from Existing Data
• Other Analytic Tools
• Live Exercise: Analytics Report Audit
• Live-Tools Walkthrough: Canva, Youtube, Raw Shorts, Biteable, WordPress, SEO Power Suite, SEMRush, Facebook, Google Trends, LinkedIn Ads, Instagram

6. E-Commerce Marketing

E-commerce management is the process of overseeing an online store and its operations to guarantee a satisfying shopping experience for customers. The syllabus for the digital marketing course on e-commerce management is structured so that you will learn about e-commerce, its several forms, and how to create an e-commerce website from scratch.

Here’s a list of topics that should be included in your digital marketing curriculum:

• E-commerce on Social Media Platforms
• Setting Up Your E-commerce Store
• Selling on Marketplaces
• E-commerce Store Marketing
• How to Secure E-commerce Site

7. Content Marketing

Content is central to any digital marketing strategy.

• Content Writing Essentials & Tools
• Content Writing For Business Websites
• Content Writing For Ecommerce Websites
• Copywriting vs. Content Writing
• Live-Tools Walkthrough: Mailchimp, Lead squared, Google Remarketing, Facebook Remarketing

        8. YouTube Marketing

With video content becoming increasingly popular, this module focuses on leveraging YouTube for brand promotion. 

• Video Creation Strategy
• Importance of Video Marketing
• Types of Online Videos
• Building Explainer Video Scripts
• Live Exercise: Creating Explainer Videos
• YouTube Marketing
• Youtube Profile & Post Best Practices
• How to Grow YouTube Channel
• Live Exercise: Youtube Customization & Upload

9. Google Ads / Facebook Ads

Using Google Ads/Facebook Ads, students are introduced to paid advertising techniques. The curriculum includes creating search ads, display ads, video ads and understanding bidding strategies to maximize ad performance.

Here’s a list of topics that should be included in your digital marketing curriculum:

 

• Introduction to FB Ads- Lead Generation, Engagement, Website Visits Etc.
• FB Ad Campaign Creation-Live Walkthrough
• FB Ads Best Practices
• Introduction to Top Google Ads Formulae
• Live-Tools Walkthrough: Google Ads, Facebook Ads
• Introduction to Display Advertising
• Live Display Campaign Creation Overview
• Introduction to Video Advertising
• Video Ad Campaign-Live Walkthrough

10. Web Remarketing

Web Remarketing involves utilizing a JavaScript tag to display targeted ads to users who have previously visited your website or interacted with it. The primary goal of web remarketing is to re-engage past visitors by delivering relevant advertisements or messages that encourage them to return to the site.

Here’s a list of topics that should be included in your digital marketing curriculum:

• Cookie vs Data-Based Remarketing
• Setting Up Remarketing Pixel
• Display Remarketing Campaign-Live Walkthrough
• Search Remarketing Campaign-Live Walkthrough

11. Email Marketing

In simple terms, email marketing is the practice of using email to send promotional messages to current or potential customers. The digital marketing course is structured to teach you about various types of emails and how to create engaging messages that encourage conversions or prompt specific actions from consumers.

Here’s a list of topics that should be included in your digital marketing curriculum:

• Importance of email marketing
• How to write effective mails
• Email Strategy Creation
• Successful Email Marketing Campaign
• Email Marketing Tool
• Email reporting & analysis

12. Adsense, Blogging, and Affiliate Marketing

As part of the digital marketing course syllabus, this module focuses on how to monetize a blog or website through Google AdSense and affiliate marketing. Bloggers can utilize AdSense to generate revenue by displaying relevant advertisements on their sites. They earn money based on the number of impressions or clicks these ads receive from their audience. This approach allows content creators to turn their blogs into profitable ventures by strategically incorporating ads that resonate with their visitors, ultimately encouraging them to engage more with the content and return to the site.

Here’s a list of topics that should be included in your digital marketing curriculum:

• Introduction to Online Money Making
• Introduction to Affiliate Networks & Payment Models
• Signing up for Affiliate Programs
• Selecting an Offer
• Introduction to Blogging
• Earning With Google Adsense
• Freelancing Platforms
• Building Freelancing Profile
• Live Walkthrough: How to Grab Projects
• How to Price your Services

A digital marketing course is designed to cultivate essential managerial skills that are crucial for success in the industry. Here’s an overview of the important areas covered:

Introduction to the Agency:

Students gain insights into agency dynamics and corporate communication skills. This foundational knowledge prepares them for understanding the flow of information and reporting structures within an agency setting.

The Art of Pitching:

Effective communication is vital in digital marketing. This module teaches students how to present their ideas and strategies to clients by analyzing their needs and creating tailored plans, along with the necessary documentation for effective presentations.

Client-Oriented Strategy:

Understanding clients is fundamental for creating effective marketing strategies. Students learn to conduct thorough market research and competitive analysis, which informs the development of constructive service strategies tailored to each client’s unique requirements.

Campaign Creation for Clients:

This module trains students to design successful marketing campaigns by aligning client objectives with specific plans. They also learn how to execute these strategies through professional presentations and documentation.

Reporting and Evaluation:

Students are taught to perform comprehensive research on market plans, enabling them to draw valuable insights and test various solutions to address challenges effectively.

Soft Skills:

Essential soft skills such as interview preparation, resume building, presentation abilities, and proficiency in tools like Excel and PowerPoint are integrated into the curriculum. These skills are critical for job applications and ensuring students are equipped for the workplace demands in digital marketing.

The duration of the Digital Marketing course can range from 3 to 6 months, depending on the specific online certification program or private institute you select.

Digital marketing course fees vary across different institutes in India, with the average cost estimated to be around ₹35,000.
For individuals pursuing digital marketing as part of an academic program, these fees can differ significantly based on several factors.
The type of institute—whether government-run, private, or aided—plays a crucial role in determining the cost.
Additionally, the geographical location of the college can influence pricing, as institutions in urban areas may charge more than those in rural settings. Furthermore, the reputation and rating of the college can also affect the fees, with higher-rated institutes typically commanding higher prices for their courses. Therefore, it’s important to consider these factors when evaluating digital marketing course fees to find a program that aligns with your budget and educational goals.

There are several career options in the field after finishing a study in digital marketing. Graduates work as digital marketing managers, supervising marketing initiatives and strategies. Additional roles include Social Media Manager, who oversees social media initiatives and interacts with audiences, and SEO Specialist, who optimizes websites to raise their search engine ranks. Furthermore, there is a great demand for positions like PPC Expert, Email Marketing Specialist, and Content Marketer. With businesses placing a greater emphasis on online methods, the field of digital marketing is expanding quickly. This has resulted in bright career possibilities and competitive wages for qualified individuals, which range from ₹5 to ₹10 lakh yearly.

Also read-: Digital Marketing Jobs for Freshers and Students

Digital marketing encompasses a wide array of topics that prepare individuals for diverse career paths. With the right skills acquired through comprehensive training programs, graduates can explore opportunities in various sectors or even start their own digital marketing agencies. By understanding the available courses—both basic and advanced—students can choose the best fit for their career aspirations in this exciting field.

Digital Marketing Course Syllabus – FAQs