Digital Marketing News
AI technology is in the process of transforming the whole digital industry, including marketing. With its automation and data-processing capabilities, AI has the potential to reshape digital marketing through fully-automated, personalized, data-driven campaigns. And, this is just the tip of the iceberg when it comes to AI.
While larger-scale businesses continue to utilize traditional media methods, across the board, digital media has become the primary communication and promotion method for brands. How this move from traditional to digital marketing has taken place? And what does it mean for marketers?
Digital marketing has become a genre of business. With more number of businesses opting to create a brand image online and reach out to the audience globally, the technicalities around the internet are also increasing.