- Sign up, login & checkout process
- Connectivity to social outlets for sharing
- Responsive website
“If the your site visitors abandon it before 90 seconds, the bounce rate of your website gets increased adversely affecting your website ability to rank in SERPs (search engine ranking pages).”Believe it or not but an higher bounce rate impacts your ranking ability in SERPs in such a way that forget about getting the traffic to stay on your website, almost no or very less traffic will come to your website. How would you erect a building with a weak foundation? So, try getting minimal or no bounce rate to your website. However, if you have already encountered a high bounce rate you can always perform various tactics in digital marketing that are at your disposal for pacifying its impact and improving your website ability to rank in SERPs.
SEO (Search Engine Optimization)
SEO or Search Engine Optimization is nothing but a collection of a variety of techniques & practices that help a website to get more visible on search driving more & more traffic from search engines (Google, Yahoo, Bing, etc). It’s one of the most helpful digital marketing tactics that helps you improve visibility a ranking in SERPs and that too organically. However, even SEO is classified into two types that are:On-Page SEO
As it sounds on-Page SEO refers to the text & content that are present on your web site pages. Though it accounts for only 25% of your website ranking in the SERPs, still it’s good to practice it as can be accomplished quickly. What you do in on-page SEO is you optimize its entire component for search based on the relevant keywords. There are mainly eight components of On-page SEO that are- Page Title
- Meta description and Meta Data
- Headings
- Images
- Domain Info
- Moz Rank
- Google Cr awl date
- URL structure
Off Page SEO
All the optimization that you do for search outside of your website is off-page SEO such as building link with authoritative sites with the help of relevant content. However, this one is good for long term goals as it requires some time to give you results. Some of the most helpful off-page SEO tactics are: Link Building Google’s algorithm gives more importance to the pages while ranking in SERPs that attract links from the other pages. The search giant makes use of links for assessing the authority of web pages. Bigger is the number of inbound links to your website better will be your ranking in SERPs, bringing you more & qualified traffic to your site and increasing your conversions in the end. Social Signals“76% marketers are already using Social Media to support and boost SEO!” – Impactbnd.comSocial content has already gained ground but with the passing time it will become even more crucial. Whether it is Facebook, Linkedin or Twitter, the content on social networking sites will gain more significance on search engine ranking pages (SERPs). 2016 is exhibiting the search engines like Google, Bing, Yahoo etc. to index more & more social media content. And so! Marketers must be prepared to create, curate ad utilize your valuable social content for optimizing your page for maximum visibility. Mostly, if you are making a search through keywords that are based on the brand names, the results that you get are social content. Let’s say you searched for “Digipeform” on Google, the top search results that you get is for the company website, its Facebbook, page, You Tube link & so on.
Afterword
Though throughout the article we talked about pacifying the adverse effects of bounce rate through SEO tactics but this was for the worst case if you have already encountered it. The first thing we will ask you is to minimize your bounce rate by working properly on the factors we talked about in the article.
