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Facebook Rolls out New Features for Emerging Markets like India: A Report

Facebook Rolls out New Features for Emerging Markets like India: A Report
With an aim of making its Pages feature valuable for businesses online, Facebook on Thursday announced two new Page sections – Services and Shop particularly meant for emerging markets including India where 57% of people on Facebook are connected to a business. The Shop section will allow businesses to prominently display the products they sell on their Page in an all new way. According to the social networking giant, people will be able to easily discover, browse and make offers to purchase products through messaging from the businesses that matter to them. At the same time, the Services section will enable the service businesses in displaying a list of their offerings on their Page. Talking about the small & medium businesses (SMBs) in India, more than 1.99 billion interactions are being generated between businesses and people in the country. Till October last year, we had 2 million SMB Pages on Facebook in India, as revealed by the report. “With the Shops and Services sections on Pages, businesses around the world can help people discover the products and services they care about in a more visually appealing way,” said Adrian Nam, a product marketing manager at Facebook. Facebook’s main idea behind launching the pages was helping the marketers promote their businesses while making customers learn about products & services for free at the same time. With the help of the services section, people can easily find the information they are looking for and make decisions as to whether they want to work with the business or not. If you look at the global scenario, over 1 one billion people on Facebook are connected to at least one business. “The Shops and Services sections are a continuation of our efforts to make Facebook Pages the most valuable online presence for the more than 60 million businesses around the world that use Pages each month,” added Ryan Ebanks, another product marketing manager at Facebook.
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