Sneak Peak:
Read this case study to know how a Live Video Social App used Facebook video ads to reach and engage potential customers and increased sales by 2.5 times at 50% lower cost. Company: #fame Industry: Digital Entertainment Tool Used: Facebook Marketing Result: 2.5 times increase in sales at 50% lower cost Business Type: B2 CThe Brand & the Story
#fame’s objective behind Facebook Marketing: Installs and engagement
#fame wanted to generate awareness about it in the target audience and drive 25% more app installs. The brand also wanted to boost its app retention rate by 10% and so encourage people to engage with the app.#fame’s strategy for Facebook Marketing: App teasers
In order to encourage amateur & professional performers to go live on the app and get everyone to watch, #fame published fresh content every day. For endorsing the live events, #fame not only shared photos of popular movie stars like Shah Rukh Khan and Arjun Kapoor but also shared videos featuring budding stars from the app who responded to challenges or shared tips. For instance, tips on men’s fashion were shared by #fame star Ratanpratap.Products used:
- Adverts
- Video
- Desktop News Feed
- Mobile News Feed
- Custom Audiences
- Lookalike Audiences
- App Installs
Within 4 months (October 2015–January 2016), the brand achieved:
- 5 times more app installs
- 50% lower cost per install with the help of tools like Custom Audiences and Lookalike Audiences
Words by Puneet Johar, CEO & co-founder, #fame
Facebook has really performed in terms of conversions and the retention rate for new app users. It’s an effective channel for us for driving video views of content from our app while building the #fame brand. Facebook Ads are a scalable and sustainable way for us to grow our platform, both on mobile and desktop.