Read this case study to know how a beauty product retailer used search engine optimization tactics to achieve a 198% increase in traffic and 41% increase in revenue.
Search Engine Optimization
41% increase in revenue
The Brand & the Story:
The largest online retailer of premium beauty products in Europe, Feel Unique stocks over 500 brands and 18,500 products. The retailer wanted to thrive in a highly competitive field and stand out online for which it collaborated with the SEO agency Builtvisible.
Feel Unique is Europe’s largest online retailer of premium beauty products stocking over 500 brands and 18,500 products. In order to succeed in a highly competitive field and stand out online, the beauty retailer enlisted the expertise of SEO agency Builtvisible. The team improved search keywords and created great content for driving high quality links to the website. As a result, the beauty product retailer saw a 356% increase in organic visibility and 198% increase in organic traffic as well as 41% increase in revenue.
Feel Unique’s objective behind Search Engine Optimization
It wasn’t easy to operate in a highly competitive field and compete for growth against established high street brands for Feel Unique and so the retailing brand wanted to enhance their organic traffic and boost revenue.
Feel Unique’s strategy for Search Engine Optimization: the 3-Step Solution
The first thing team did was they created a complete picture of the market and figured out exactly how Feel Unique needed to adjust their content and site structure to have an edge over its competitors. They also identified with the specific SEO requirements & alteration in the SEO strategy during particular season such as Christmas.
Keyword research for Feel Unique:
Like it happens with any ecommerce site, the challenge Feel Unique was facing was the scaling the site without negatively impacting crawl efficiency. However, various in-depth technical audits, regular ‘quick wins audits’ were conducted as well as mobile SEO consulting was provided to overcome this technical SEO task.
Feelunique.com’s organic visibility over the past two years:
Content Marketing & Link Building
Generation of a regular flow of high quality links to the domain was ensured by the Feel Unique to remain competitive. The new content included the coverage on media publishers including Cosmopolitan, The Telegraph and Daily Mail and ensured both generation of strong links for SEO and great brand coverage & PR value.
The team tracked the brand activity, responded immediately to any opportunities, converted non-linked brand mentions into links to the domain and strengthened the domain further. This was a superb activity that alone resulted in links from authoritative publications including Hollywood Life, The Express, Daily Star and Glamour Magazine.
- Happy New You – Entreprenuer.com
- Classical Beauty: French Pharmacy’– Cosmopolitan
- For the Love of Colour– Daily Mail
- Remarkable Women: 16 Women who Shaped the World’ – Feelunique.com
- Global Beauty Trends – The Telegraph
The Glamour of Success
Feel Unique witnessed a kind of unique success brought in through the overall search engine optimization campaigns.
The Campaign Highlights:
- 198% increase in organic traffic
- 41% increase in revenue via organic
- 356% increase in organic visibility
- 174% increase in pages driving organic traffic