Google with the revamp of its AdWords platform will allow the advertisers to set separate bid adjustments for mobile, desktop and tablet. The search giant announced the Adwords makeover news at the Google Performance Summit in San Francisco along with the announcements of rolling out new ad features for Google Maps for local searches on physical stores.
During the event Google disclosed that the search engine now handles trillions of searches globally with more than half of the searches starting on mobile devices. This is why the company has redesigned AdWords to reveal this massive consumer change.
Adwords will now allow automatic optimization of the expanded text ads to fit the screens of the most popular smartphones, offering more ad space to get messages across. As per the company it was noted by some early testers that the click-through rate gets increased by 20% compared to the current text ads.
In an official Inside AdWords Blog post, Senior Vice President of Ads and Commerce Sridhar Ramaswamy, said:
“How do display ads look in a mobile-first world? From sites to apps to videos, mobile has unlocked a universe of new spaces to reach consumers. Responsive ads for display adapt to the diverse content across the more than two million publisher sites and apps on the Google Display Network (GDN).” “They also unlock new native inventory so you can engage consumers with ads that match the look and feel of the content they’re browsing. Simply provide headlines, a description, an image, and a URL — and Google will automatically design these beautiful responsive ads.”
Below are the key changes:
Responsive ads for the Google Display Network
There would now be responsive ads for display that can adapt to the distinguished content across the over 2 million publisher sites & apps on the Google Display Network (GDN). Moreover, as they also open new native inventory so now the advertisers will be able to engage consumers with ads matching the look & feel of the content they’re browsing. Advertisers will only have to provide headlines, a description, an image, and a URL and Google will automatically design these responsive ads for display that adjust to fit any app or site on the GDN.
New ad formats for Google Maps
Google also rolled out local search ads across Google.com & Google Maps. The search giant will allow the advertisers using location extensions to prominently showcase their business locations when consumers search for things such as “car repair near me” or “shoe store”. As per the report it is expected to have more branded, customized experiences for businesses on Google Maps aimed at increasing the store visits.
