With an aim to provide better insights to help improve user experience while people interact with your business online, Google has now rolled out a new user-centric analysis capability within its analytics software. The change will allow web page owners to analyze the actions taken by even an anonymous individual on their site or app.
The main User Explorer page will present you with a list of client IDs collected from visitors’ devices & browsers as well as the basic data that includes session count, average duration, bounce rate, revenue, transactions and goal conversion rate.
The individual report for client IDs shows the user’s activity history and time-stamps each site interaction in the interim.
The site owners can filter this client ID view by PageView, Goal, E-Commerce or Event, and can click the individual entries for additional data.
Google shared one example of Panasonic to illustrate how it helps given by Google and said that about how it allowed Panasonic to aggregate all digital campaign data into one platform and gain better insight about their customers.
These insights then were shared by Panasonic to their media tools in finding engaged audiences well and providing those audiences with the right experience at the right moment that drove an ROI increase of 30% in the end.
