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Google launches shopping ads on image search

Google launches shopping ads on image search
Google has launched Shopping ads on image search. According to the company blog post now when users browse Google images they will see ads for related products compelling them to click through to buy from the marketers. The ads will automatically be eligible for showing on image search as part of the Google Search Network. Google launches shopping ads on image search-1 Apart from the above roll out, the search giant has also introduced local inventory ads that aims at helping people shopping online have easy access to the inventory in local stores. As per the blog post the company has rolled out this service as an initiative based on the result of number of searches with local intent including a place name or zip code, or words like “near me” that has doubled in the last one year. Moreover, the design is found to be really effective for shoppers and retailers. It allows them to offer buy online pickup in store just by adding a store pickup link to the Google-hosted local product page, which is a page that appears after users clicks the local inventory ad. Now even the local inventory will be searchable on in the local Knowledge Panel, which is really a good news for those advertisers who use local inventory ads’ The local knowledge panel is a place where shoppers already try to find store hours & directions. Shoppers will now be able to get assurance that what they’re looking for is in stock compelling more of them to come into the stores. The other service rolled out by the company called Google Express remains successful in driving value for retailers by helping them sell their inventory online and mainly on mobile. Up till now the mobile app has accounted for more than 50% of orders of which over 50% of customers are new. On the other hand, sales from existing customers of the retailers have grown by 18%. By June, Google is expected to increase Google Express coverage to more than 120M people. Source: Google Blog
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