Not every business believes in digital marketing and generating buzz at all costs. Not if it means faking reviews from bots and masquerading followers on platforms so that engagement is automatically high with more likes, shares, and subscriptions. But is that not what every business wants at both local and global levels? For authentic customer or user engagement, you’ll need an expert behind the scenes. When you’ve established business goals and objectives, you’ll need to find an expert who is aligned with your organization. Expert network platforms like CleverX can help you find world-class talent from across the globe. But you still need to avoid expensive mistakes in market research before you launch your next project. Read on for the top five questions to ask yourself before you hire a digital marketing consultant for your e-commerce business.