A sneak peek of the complete story:
The Brand: Femina Magazine The Challenge: Crowd-source the magazine issue by allowing Indian women to write for it The Execution: Used Facebook App as a platform to attain goals The Success: 7000entries and over 12 million impressionsThe Brand: Femina Magazine
Femina is the leading women’s magazine brand in the country. Its success is built on its connect with the Indian woman, in every area of her life. Femina communicates about the latest in Fashion and beauty, and also covers her other areas of interest such as stories about women achievers, health, fitness, relationships, career, food, books, movies, etc. With its expert speak sections, the magazine also enables the woman of today to stay updated with all that is relevant to her.The Challenge: Crowd-source the magazine issue by allowing Indian women to write for it
The magazine wanted crowd-source its issue by allowing women in India to express themselves for which they used a Facebook app as a platform for them to contribute to a special edition of the magazine that actually created a great fervor among ladies in the country. After a number of social upheaval in the country that had led the Indian women to uprise it seemed the right time to the company to create a platform for them where they can comfortably talk about the impacts.The Execution
The magazine designed an issue of the copy titled ‘Made by You’ allowing Indian women to contribute to the magazine that corresponded to them via a Facebook application.
