Importance of Content in Digital Media & 10 Killer Tips
- July 3, 2015
- Posted by: admin
- Category: Business & Digital Marketing Tips
Since inception Google, a search engine was clear with his vision that in order to make search engine a success content would be most imperative and integral of it, as it creates faith amongst searchers, and more relevant content would propel more people to search their query on Google.
With passage of time Google has become a Guru thereby any sort of any information can be found. As a result today about 85% people make use of Google so as to seek out any information or clear their doubt on any subject. in other words Google has become alike God which help you acquire correct wisdom.
In this commercial or digital epoch when every company is striving to promote themselves on distinct platforms, Google remained constant and stated explicitly that content is like an emperor and will always rule on Google. Whether it is social media marketing, search engine optimization and blog marketing, content is the foremost prerequisite.
Why Content Marketing is Imperative?
As we all know that with use of digital media platforms every company wishes to see their company site on Google or any other search engine so that get leads to grow up their business. And site can only be optimized when you have put relevant and informative content. In other words the main objective of content marketing is to take up website ahead of competitors through informative content.
Unlike traditional media, majority of digital platforms function as two way communication therefore considered most effectual yet. Informative, high quality and newsworthy content makes it effective. Or a content that add on some knowledge to readers.
Although we have a complete learning module on becoming a successful content marketer but here are few quick takeaways
Key Tips For becoming a awesome content marketer
Tip 1: Original Content
If your content is copied or of bad quality then it would not be crawled by Google. Whereas Original and comprehensive content not only bring in traffic to your site but also make connect with them.
Tip 2: Watch Keywords
There are digital marketers who put so many relevant keywords into their content so as to get more traffic or bring up site ranking, but on contrary it augments the probability of spamming. Therefore incorporate only one or two essential keywords into your content.
Tip 3: Understand your audience
First define who is your current consumer? who is prospective customer? For whom I am going to write content. So overall comprehensive approach will help you out in reaping best results.
Tip 4: Say No To Promotional Content
Few Digital Marketers think that content marketing is just pen down your thoughts on paper, but like SEO there are certain guidelines that your need to follow such as identify your target audience and then write accordingly in simple words. Also in order to become an specialized content marketer you need to develop reading habit, constant practice.
Tip 5: Comprehensive Content Marketing Approach
As every company is executing their own content marketing approach for their business, so you need to create distinct and standard content for making your place in the online market place or reach out effectively.
Tip 6: Prefer Objective Content
Content marketer must be aware about the business purpose and understand consumers and brand from content end. In addition so as to carry out content strategy make content distribution plan.
Tip 7: Use Digital Media tools Appropriately To Market Your Content
Being a content marketer if your content is not reaching out to target audience then use paid advertising tools like PPC so as to carry out your content to large number of customers through various online platforms.
Tip 8: Make Use of All Content Marketing Tools
Content marketer must use distinct content formats such as blog post, articles, forum posting, e-newsletter and extensive content like eBooks or industry reports to accomplish business goals.
TiP 9: Purpose Should Be To Educate People
The prime objective of writing content is to provide the information for which customer is seeking out. Along with content should have emotional appeal.
TiP 10: Call to action
Regardless of how good your content is prepared, it may fail capitulate desired outcome if you don’t incorporate a call to action. Therefore at an end of your content must include a call to action.