It’s no wonders if you’re creating an online marketing blueprint for a business you are going to launch in next few weeks as its not hidden from anybody as to how imperative a digital marketing strategy has become making the traditional marketing to seem more expensive & ineffective.
However! Whatever we are going to discuss in this article is not just meant for our entrepreneur friends but even all those folks who want to re-acquaint themselves with the basics of digital marketing.
So do you remember a decade ago when we use to talk about digital marketing we had to kind of give its definition first as not everyone was aware with it.
Let me give that again! 😀
“Digital marketing is marketing over the internet through various digital devices.”
So like it used to happen earlier there were products & services that needed to be sold, there were people with need for different products & services but there were no common platform as such except for the physical stores. It’s all the same with digital marketing but the seller & the buyer now share multiple common platforms such as website (the online store), social media and so on.
Now, let me talk about how exactly we go about digital marketing. Before any kind of execution you create a strategy for a smooth execution! Right? This is how we go with digital marketing as well! You create an overall strategy and then you create segregated strategies for different parts of digital marketing.
So, let’s have a look to the main steps we work upon in digital marketing one by one:
