What is link management?Utilizing link management means that you have a system in place for organizing, editing, and analyzing all of the links you create and share, no matter how big your affiliate marketing campaigns get. Links are the core of affiliate marketing. Between your blog, social media, email list, YouTube channel, and more, you probably couldn’t even begin to estimate how many links you create and share in just one month. With a central link management system, you can create links once, edit them, and track them, all from one convenient location.
The Benefits of Link Management for Affiliates
1. Automate Basic Link Management TasksLet’s dive into this a little more. As a serious affiliate marketer, you might be representing dozens of brands with hundreds of products. Not only that, but you might be signed up with several different affiliate marketing programs, too. Trying to organize all of this without a good system in place is going to cost you a lot of time you could be devoting to more important things… like creating amazing content and marketing your business. We’ve already mentioned that a centralized link management tool allows you to create, edit, and track all of your links in one place. But, even more than that, once you’ve added your affiliate information to the tool, it will automatically monetize your links. A good link management tool will even notify you when a product is out of stock or a link is broken and needs to be addressed. Not only that, but links can be imported and exported between all of your websites. No more setting up dozens of links for new blogs! Talk about a time saver!
2. Create Custom Short LinksUsing custom links created with your domain name is important. Custom short links boost brand recognition, improve trust, and increase click-through rates. With a link management tool, you can create links with a variety of different extensions. You can even create custom domains for links related to specific affiliate marketing campaigns. Not only that but when you create custom short links, you have full ownership of them. When your links are created using a third-party domain, they belong to whoever owns that domain. You can’t edit or manage them. So, if that domain gets blacklisted as spam, your emails will end up in spam folders instead of being seen by your subscribers. You will also have full control over your link data, which will be stored securely within the tool. That’s usually not the case with traditional URL shorteners.
3. Improved Collaboration and CategorizationHaving all of your links are categorized and accessible from one centralized location is extremely beneficial for collaboration among team members. The links can be categorized by workspace, location, domain name, or whatever else makes sense for your team. Even if your team is small (or it’s just you), organizing in this way can be incredibly useful. Each team member can be granted specific permissions and see each other’s links and share them from the same place. This prevents members from creating several different links that go back to the same product or blog post. Beyond that, it keeps your links organized so that you can assess the success of your campaigns more easily. Links can be tagged with color codes to indicate which campaign they belong to or what type of product or service they are.
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