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Marketing Facts: 40 Most Interesting Facebook Statistics for 2016

Marketing Facts: 40 Most Interesting Facebook Statistics for 2016

“Facebook as a marketing channel helps you drive brand awareness, engagement & loyalty and meet your bottom line eventually!”

With Facebook becoming a crucial component of your marketing strategy for engaging with fans and customers, you can’t just simply launch a page on Facebook and hope the customers to find you. Hoping for something was never a strategy in marketing and that you need to create a blueprint for how you are going to achieve what you wish to. And! For creating a blueprint for Facebook marketing, you should be well acquainted with the statistics that are related to it.

Here are 40 interesting and important statistics related to Facebook for 2016:


1) Facebook was launched on February 4, 2004, by MarkZuckerberg and his Harvard College roommates

2) Initially called Facemash, then Facebook

3) Originally only open to Harvard students. In March 2004, Facebook expanded to the universities of Columbia, Stanford, and Yale. It later gradually opens to most universities in the United States and Canada.

4) On september 26, 2006 Facebook was opened to everyone at least 13 years old with a valid email address

5) Net income was $1.51bn for the first three months of 2016

6) Facebook’s IPO raised $16 billion, making it the third largest in U.S.  history

7) Facebook is now the fifth-most-valuable public company in the world. Its market value is around $321 billion.

8) Since 2012, it has spent more than $25billion buying competitors such as Instagram, WhatsApp and Oculus

9) Facebook has 12,691 employees

10) Mark Zuckerberg’s salary is only $1 a year, which isn’t really a problem when your net worth is $48.9 billion

11) There are 1.65 billion monthly active users

12) 823M of those are mobile-only users

13) There are 1.083 billion daily active users

14) 47% of Facebook users only access the platform through mobile

15) 83% of parents on Facebook are friends with their children

16) Facebook adds 500,000 new users every day; 6 new profiles every second

17) 72% of all US online adults visit Facebook at least once a month

18) Worldwide, 38.6% of the online population use Facebook

19) The average (mean) number of friends is 338, and the median (midpoint) number of friends is 200

20) Half of internet users who do not use Facebook Themselves Live With someone who does, of those, 24% say that they look at posts or photos on that Person’s account

21) There are an estimated 81 million fake Facebook profiles

22) The most popular page is Facebook for Every Phone, with 509,772,152 likes

23) Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands

24) 80 million people use Facebook Lite-the app for the developing world’s slow connections

25) Users spend an average of 20 minutes per day on the site

26) Hive is Facebook’s data warehose, with 300 petabytes of data

27) Facebook generates 4 new petabytes of data per day

28) Facebook now sees 100 million hours of daily video watch time

29) Users generate 4 million likes every minute

30) More than 250 billion photos have been uploaded to Facebook, which equates to 350 million photos per day

31) There are 50 million active small business Pages, but only 2.5 million of those businesses pay to be ‘active advertisers’; although 75% of brands will pay to promote posts

32) Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015

33) 78% of Facebook advertising revenue comes from mobile ads

34) Average advert click through rate on Facebook is 0.9%, although adding a CTA button can lift click-through-rate by 2.85 times

35) In 2015, Facebook’s average advertising revenue per user was US$11.96

36) 49% of users like a Facebook page to support a brand they like

37) 40% of users don’t like any brand pages-meaning paid adverts are the only way to reach them

38) Videos earn the highest rate of engagement, despite only making up 3% of content

39) Mobile advertising represents 80% of Facebook’s advertising revenue.

40) Posts published on Thursday and Friday receive the highest engagement

Source: Global Views
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1 Comment

If inofomatirn were soccer, this would be a goooooal!

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