- Common Pressure – This can be from customers, employees and competitors who speed up their digital transformation. However, each one of them transforms at different paces with different results.
- Successful digital transformation not only comes from implementing new technologies, but by transforming your organization to take advantage of the possibilities provided by these new technologies. Major digital transformation initiatives are usually centered around operational processes, re-envisioning customer experience and business models. Companies have started to redefine their methods of interaction while evolving the boundaries of the firm.
- It is also important to understand that successful digital transformation does not come from creating a new organization, but by reshaping the organization in order to take advantage of existing strategic assets.
The world has started to realize the importance of digital marketing and hence organizations and individuals are undergoing digital transformation in which they are using technology to improve their performance as well as reach of enterprises. This is becoming a hot topic for companies across the globe. In fact, executives in all industries are using digital advances such as social media, analytics, mobility and smart embedded devices to improve the use of their traditional technologies, which further helps them to enhance customer relationships and also their internal processes. Now the question that arises is how senior executives can successfully lead digital transformation. Looking at the unbelievable results achieved through digital marketing, Experts are now urging companies to get started on digital transformation journey. Although large traditional firms are truly different from digital entrants, most of them are starting to transform their businesses successfully through digital technologies. This is specifically because of the following reasons: