

- Consumers are four times more likely to purchase a product when it is referred by a friend.
- Referred consumers have a 16% higher lifetime value compared to non-referred consumers.
- 92% of times people trust references coming from someone they know.


- Promote each other’s business through email lists or social channels.
- Host joint events or webinars
- Both companies can collab to build a new product
- Jointly create forums on topics of mutual interest
- Publish a guest post on partners blogs