“We have set up a Data Science engine in California, which is home to domain talent, to further augment our efforts in creating a superior customer experience and strengthen our supply chain. Snapdeal is extensively working on data mining through an existing analytics team. Under Nitin’s leadership the data science team will focus on elevating Snapdeal’s growth-focused strategy and to provide insightful guidance. The richer understanding of the customers by capturing and integrating the information on their buying behavior will drive habit commerce and is in sync with our vision of 20 million daily transacting users by the year 2020.”On this Nitin Sharma, Senior Vice President, Data Sciences at Snapdeal added,
“We have a highly accomplished team which can distill key patterns, consumer preferences and hidden correlations by quickly analyzing huge quantities of data. We will bring fresh insights to the existing work and will enhance customer experience through better planning and forecasting.”