It’s already the mid of the year 2016 and we have gathered a lot of information about how our customers are reacting to what. We have a complete set of data to back up the marketing strategy for the latter half of the year. We know what our customers are liking, where are they mainly embarking upon for shopping, what platform can engage them more & so on. So, based on past six months data of 2016 here are a few trends every marketer should know and work upon to catch the interest of the users & make more conversions.
Although the desktop usage isn’t really losing ground, but the idea is time spent on smartphones and other mobile device is increasing unexpectedly. Just that! You should try focusing on your mobile strategy a lot more. However at the same time it doesn’t mean that you should totally abandon your desktop strategy.
A lot of marketers are already working on Video ads and making more conversions. With abundance of social networking sites & channels such as YouTube, Facebook & so on things have become really very easy as well. Even, Google did a trial of putting in video ads on its search results.
A recent report released by the Pew Research Center, revealed that almost 65% of adults are on social media at present, which is practically a tenfold jump in the past decade. They aren’t just using social media for entertainment but a lot of other things that include education, shopping & so on. The only thing you need to know is to how to engage your customers on social media and put across your marketing message prudently otherwise even they are waiting to hear from you on this platform.