It’s already the mid of the year 2016 and we have gathered a lot of information about how our customers are reacting to what. We have a complete set of data to back up the marketing strategy for the latter half of the year. We know what our customers are liking, where are they mainly embarking upon for shopping, what platform can engage them more & so on. So, based on past six months data of 2016 here are a few trends every marketer should know and work upon to catch the interest of the users & make more conversions.
A mobile strategy is a must for every marketer
Nothing new! Mobile anyway ruled the year 2015 as well so it isn’t a secret anymore. Still instead of fading away the trend has got intensified a little more this year. Google also announced in 2015 itself that mobile traffic has surpassed desktop traffic in 10 different countries. In fact, because of the increasing mobile trends the search giant launched a system update just to phase out the sites that are not optimized for mobile.
Videos ads can do wonders
According to the Brightcove & Aberdeen research social video generates 1200% more shares than text & images combined and companies using video enjoy 41% more web traffic from search than non-users. In one of our articles on video marketing called ‘4 Video Marketing Strategies Every Marketer Should Know’ we talked about how leveraging your business videos can skyrocket your conversions provided you follow the right strategy. We also talked about some stats on what wonders videos are doing for businesses and how.
Marketing on Social Media has become even more crucial

Influencer Marketing
