If you are carving out a long-term digital marketing strategy for your business, SEO serves as the base of it. Without investing in SEO, you can’t expect long-term results. But SEO takes time — sometimes three months, sometimes a little more than that, and some industries even require a year-long investment to rank on Google. For someone looking for instant results, or boost visibility in a competitive niche when top results are dominated by high-authority sites, PPC is the best option. In exchange for a few bucks, you can acquire the top spot on Google. Sounds easy? It isn’t! Running successful PPC campaigns is science itself, you have to research, experiment, and set new campaigns based on the data gathered from previous campaigns to create optimized PPC ads for your business. One of the free tools you can use to nail your PPC ads is Google Alerts. In this article, I’m going to show you how!
What is Google Alerts?Basically, it’s a notification tool that lets you track when people use certain keywords or keyphrases online. This knowledge ultimately helps you to optimize the existing campaigns and fill in the gaps. Let me demonstrate its use with the help of an example. Say you’re selling chocolates online. You run separate PPC campaigns for each of the chocolates in your stock, such as Mars, Snickers, Cadbury, etc. You can set alerts for certain events, for example whenever someone mentions your company’s name, or the chocolates you’re selling, or post similar content, etc. you get a notification. Keep in mind that Google only sends you alerts whenever new content is published; you get no notifications about the content that’s already published. And it’s reported that Google doesn’t send you every page that is indexed on Google. To use Google Alerts, you must be aware of the operators used to set alerts for specific queries.
How to Set Up Google Alerts?Setting up Google Alerts barely takes a minute or two. However, in your very first attempt, it might take a bit of time and thinking to set up your first alert. Here’s the step-by-step process:
- Go to google.com/alerts and sign up, or sign in if you already have a Google account.
- Make sure it’s the same account where you want to receive alerts.
- You will see a top bar with a search option, enter the query or phrase for which you want to be notified.
- Once you have entered the query, you will see several options below it regarding the region, language, frequency of query, sources, and the place where you want to be notified about it.
- As far as the frequency of alerts is concerned, you can receive an alert instantly when the research is made, or once in a week or month.
- By choosing a particular company, you can limit the alerts — that means you will only get an alert when a certain phrase is searched in your target region.