With the boom in Indian economy the purchasing power of Indian Real Estate buyer has taken a shift. A market which was earlier targeting individuals of age group of 35+ has now seen this age bar falling by 5-8 years to 27+. Thanks to easy loan availability and better salaries in private sectors youngsters have started seeing real estate as not only an industry to get their dream home but also an investment opportunity giving returns as high as 20-25% annually. Most of these buyers are young couples living in technology towns & are tech savvy.
But only thing that real estate companies have failed to gauge is the approach pattern of these individuals towards buying homes. The research for a perfect real estate investment is not from Newspaper to property dealer’s office now. People now interact with information on multiple channels before they make a decision. Here is a multiple touch point approach of a buyer they use both digital & physical approaches while buying .
graha grand
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