Mobile Apps Changing the Face of Digital Marketing

Technological advancement is changing digital marketing enhancement constantly. The mobile apps have just taken over the market and are booming as a game-changing factor. On average every day when he/she wakes up in the morning before they leave the bed, check at least 2-3 apps. Maybe, you are not that one but this is the story of everyone, including me also.

Trello

Trello provides visual project management and collaboration to allow individuals and groups to work with any team. It is easy to use a visual organization tool that enables task management and project tracking to the individual. It also provides cross-platform synchronization. So, No matter where you are, you can collaborate with the rest of your teammates. Trello is also available at zero cost. It can be used by individuals, families, schools, functional teams and all kinds of organizations. It can be used for projects, as billboards, workflows, repositories and more. Trello has 3 plans. The first one is free that allows one Power-Up per board and up to 10 teams. If you pay annually, Business class costs $9.99 per user, per month. Costs for the Enterprise plan are tiered and different based on the number of users.

Yelp

Yelp doesn’t require a description. It is a local business listing platform. Whether you own a small or big doesn’t matter. The only thing that matters is your business listed on Yelp. Yelp also allows customers to add reviews. Yelp also provides metrics to track user actions. What are you waiting for??? Go list your business now. It is based on CPC(cost per click). Advertisers can pay from 0.30$ to up to 0.40$ for a competitive niche.

Mention

If you want to know what is being said about you online and on social media then Mention is your platform. No matter what you want to monitor, your company name, your competitor, or a phrase related to your business, you should be able to see what people are saying – in real-time on mention. It allows you the collaboration with your team through shared alerts and tasks. You can respond to them through your dashboard immediately by connecting social accounts. It also generates quick and clean reports that make it easy to track and analyze the performance. It allows individuals to publish and schedule the post on Social Media. Mention has 4 plans. The first one is free that contains 1 basic alert, 250 mentions, 1 social account, and 1 user. Then comes the solo that contains 2 basic alerts, 3,000 mentions, 2 social accounts and 1 user which costs $25 monthly. Starts pack includes 5 basic alerts, 5,000 mentions, 5 social accounts, and 3 users that cost $83 monthly. and the last one enterprise pack includes customer advanced alerts, boolean alerts, custom mentions, 10+ social accounts and unlimited users that costs $600 monthly.

GetResponse Social Ads Creator

GetResponse is a Social Ads Creator platform that allows one to create and share engaging promotional posts for any occasion – quickly and easily. It allows one to easily create the videos, animated slideshows and even photo collages to reach and get the attention of the potential audience. Getresponse has an amazing feature to browse the Unsplash gallery in-app so; you don’t have to worry if you don’t have a photographer on board. GetResponse is a platform where you can give a boost to your brand presence on social media with posts that get more followers, shares, and sales. It allows you to create and customize templates without any design or marketing experience needed! Its pricing structure is based on services but it also depends on the number of users. Let’s see the pricing for 1000users that is more complicated compared to all. For Email Plan, it costs $15 monthly, for the pro plan, it costs $49 monthly, and for the max plan, it costs $99 monthly. The enterprise plan is only available for 1,00,000 users at $1199 monthly.

Fiverr

Fiverr allows the companies to get in touch with any kind of service provider freelancers. It doesn’t matter what you are looking for a writer, content curators, graphic designer, digital animators or digital marketing experts. You will get whatever you want. Fiverr also allows users to post reviews. It allows freelancers to check the contractor’s profile and client feedback. The filters improve competent companies with their preferred skillsets and ideal rates. Seller levels can also help businesses broaden their search for more general job roles. Fiverr charges freelancers between $5.00 and $995.00 per job.

Parka

Parka allows you to create your own customized mobile punch card. By that, you can provide your clients with the standard excellent service experience. This is an app-based customer loyalty program and software technology. It also provides a facility to include rewards points for various services. There are a lot of features that can be beneficial for you. It provides Customer Management, Referral Management, Membership Management, User Management, Loyalty Management, Activity Management, Feedback Management, Analytics, Gift Card Management, Customer Activity Tracking, Discount Management, Loyalty Card System, Rewards Management and many more advantages to their clients. Perka charges $39.95 that includes the services for cloud, SaaS and web platforms.

Google Ads

There is no introduction needed. The name itself says ads by Google. Nothing more than Google ads can give a boost to the sales other than Google ads. The almost out of the box features of Google ads are shopping campaigns, calls only ads, image ad creator, negative keywords, Google shopping feature, automation of 6seconds videos and many more. The only thing that matters is keeping the track of pricey as there are no refunds. But Google ads allow you to check your daily spending; you can even get campaign suggestions and edit your budget too. Google ads are also based on CPC. Conclusion Technologies never stop evolving. As an example just look at your current smartphone and compare it to the phone you had five or ten years ago. As we have grown up we have seen several different trends. We have seen improvisation in older mobile technology along with the introduction of newer technologies. But what matters is how the customers react to the changes. Try out the upward trends, and adapt accordingly to meet the needs of your mobile customers. Author bio: Varsha Solanki is a Digital Marketing Strategist at Space-O Canada, a custom Software development company. She has 3 years of experience in the Information Technology industry. She spends her time reading about new trends in Digital Marketing and the latest technologies.