(dDMFC)
Digital Marketing Foundation Course
12 Digital Marketing Modules 6 Capstone Projects 8 Live Assignments 12 Digital Marketing Quizzes
Due to global digitalization any organization or industry today needs resources to manage their social media profiles, create logos, posts & WhatsApp messages, Shoot & edit videos, Manage client messages, Optimize online presence, and boost search engine rankings. With AI taking away Data entry & Basic MIS jobs this course comes as a boon for individuals who want to start their careers in the IT & Digital industry but struggling due to a lack of exposure & strong skill.
Course Fee
Rs 24,750
Duration
2 Months
Classroom
48 Hours
Assignments
80 Hours
Exams
2 Exams
Batches
Weekdays
Module 1: Digital Marketing Ecosystem
- The Current Opportunity
- Digital Marketing Channels
- Careers in Digital
Module 2: Computers & Internet Basics
- Computers & Internet Basics
- Networking Terms & Concepts
- Web Browser & The Internet
- MS Office
- Internet Research
Module 3: Google Workspace Mastery
- Gmail Customization
- Google Docs
- Google Slides
- Google Forms
- Google Sites
Module 4: SEO Core
- SEO Keyword Research
- On-Page SEO
- HTML for SEO
- Off-Page & Local SEO
Module 5: Digital Graphics Creation
- Basics of Banner Creation
- Resume Creation in Canva
- Social Media Post Creation in Canva
- Youtube
Module 6: Social Media Optimization
- What is Social Media & Why Care
- Facebook for Business Marketing
- Instagram for Business Marketing
- Linkedin Profile Setup
Module 7: Video Creation & Editing
- Video Script & Shooting
- Explainer Video Creation
- Social Media Reel Creation
- Basic Video Editing
- Setting Youtube Channel
- Uploading Video on Youtube
Module 8: Online Advertising
- Introduction to Ad Types
- Types of Bidding
- Ad Auction Process
- Ad Targeting Methods
- Ad Budgeting
Module 9: Communicative English
- Importance of communication
- Communicating in English (Necessity or Worthless)
- Getting started with Talk about Self
- Getting to know and understand the Building blocks of English Language
Module 10: Introduction to Tenses
- Understanding tenses are and how they are used.
- Sentence structuring using the correct tense form
- Speech (topic assignment based on situation)
Module 11: Communication activities & Role Plays
- Extempore speeches
- Role plays based on situations
- Group discussion
- Team work
- Debates
Module 12: Corporate Grooming
- Body Language
- Dressing Etiquettes- Dressing as per the occasion
- Telephonic Communication
- Do’s and Don’ts of Corporate world
- Professional E-mail Etiquettes
Module 13: Interview Preparation
- Resume Building
- Mock Interview session
- Common interview questionnaire and their relevant answers
Who Can Attend
Non-IT & Non-English Speaking Beginner candidates from various backgrounds who are looking to join entry-level positions in Digital Marketing World
12 Quizzes– Computer Systems, MS Office, Web Research, English Communication, SEO, Digital Marketing Job Roles, DM Opportunities, Channels
8 Assignments– Text Editing, Presentation, Spreadsheet, Web Surveys, Google Workspace, SEO, Social Media, Resume Building
- Business Site Creation- Google Sites
- Business Marketing Kit- Web Graphics
- Explainer Video Creation-Video Editing
- Business Banners Portfolio- Social Media Posts
- Social Media Competitor Analysis- Social Media
- Local Business Optimization- SEO
- Best Deck Designs
- Product Launch Research
- Best Google Site Designs
- Social Media Campaign Strategy
- Local Business SEO Case Study
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Great learning experience at Digiperform. We were provided with theoretical along with practical exposure. I enjoyed studying and developed a new skills.
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