(dCDMS)
Digital Marketing Specialist Course
13 Digital Marketing Modules 7 Capstone Projects 15 Live Assignments 15 Digital Marketing Quizzes
Digiperform’s Digital Marketing Specialist Program of Digiperform is created with a laser-targeted focus to provide 15 core specialization skills in Digital Marketing to land you jobs in Social Media, SEO, Website Management & Marketing Strategy Roles in Digital Marketing Industry.
Offline Fee
Rs 44,750
Online Fee
Rs 35,750
Classroom
84 Hours
Assignments
180 Hours
Exams
3 Exams
Batches
Weekdays
Module 1: Marketing Foundation
- History of Marketing
- Traditional vs. Digital Marketing
Module 2: Digital Marketing Ecosystem
- The Current Opportunity
- Digital Marketing Channels
- Careers in Digital Marketing
Module 3: Digital Consumer Behaviour
- Digital Consumer Journey
- Understanding Online Business Goals
Module 4: Digital Visibility Strategy
- Website Planning
- Local Visibility
- Social Media Visibility
Module 5: Online Lead Strategy
- Need of Online Advertising
- Types of Online Ads
- Media Buying Principles
- Nurturing & Lead Funnels
Module 6: Graphic Designing For Business
- Graphic Design Fundamentals
- Designing- Marketing Kits
- Designing Online Documents
- Advanced Design Principles
- Social Media & Whatsapp Banner Design
Module 7: Video Marketing For Business
- Video Creation Strategy
- Importance of Video Marketing
- Types of Online Videos
- Building Explainer Video Scripts
- Live Exercise: Creating Explainer Videos
- Video Scripting
- Basic Video Editing
- Setting Youtube Channel
- Uploading Video on Youtube
Module 8: Building Your Business Website
- Buying Domain & Hosting
- Understanding C-panel
- Installing WordPress
- Customizing Theme
- Building Home Page & Blog
- Adding One Squeeze Page
- Customizing Menu
- Customization Practice & Doubt Session
Module 9: Social Media Optimization
Introduction to Social Media
● Social Media Fundamentals
● Importance of Social Media For Business
● What Does Social Media Include
Social Media Marketing Concept
● Conversational Marketing
● Importance of content creation on social media
● Do’s and Don’t of Social Media
Exploring Social Media Channels
● Size of Network
● Demography of Network
● Marketing Purpose
● Pros & Cons of Each Channel
Facebook Business Marketing
● FB Profile vs. Page Vs. Group
● Creating Pages and Groups
● How to Optimize Your Profile Settings
● How to Grow Your FB Page
● Strategic Best Practices
● FB Messenger Optimization
● FB Posting Ideas
Twitter Marketing
● How Twitter Works
● Twitter Terms
● Twitter For Business
● Quick Guided Setup
● Best Practices to Optimize Twitter
Linkedin Marketing
● Introduction to Linkedin
● Linkedin Profile Optimization
● Linkedin Network Growth Strategy
● Linkedin Post Ideas
Instagram Marketing
● Impact of Instagram On Business
● Instagram Profile Optimization
● Instagram Algorithm
● Instagram Insights
● Growing Your Instagram- Posts, Videos, Stories,
Reels, Live
● How To Get More followers
● Instagram Case Studies
Module 10: Landing Page Optimization
- Things to Know when planning a Lead Generation Campaign
- Key Elements of a Landing Page
- User Flow Designing
- LP Copywriting
- Building : Action, Trust & Thank-You Page
- A/B Versions Of LP
- Key LP Creation Tools
Module 11: Facebook & Instagram Advertising
- Introduction to Facebook & IG Ads Importance
- Types of Ads- image, Video, Carousel, Story etc.
- Types of Campaigns- Awareness, Consideration, Conversion
- Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install etc.
- FB & Instagram Ad Policies
- Creating Your Ad Campaign -Live Walkthrough
- Ad Campaign Best Practices
- Ad Campaign Case-Study
Module 12: Search Engine Optimization
Introduction to SEO
● Search Engine & Its functions
● Why SEO
● Definition of SEO
● SEO Ranking Factors
● SEO Algorithms
SEO Keyword Research
● What is keyword
● Types of keywords
● Keyword Selection Tools
● Keyword Mapping on Pages and Posts
On Page SEO: Content Optimization
● Importance of seo conent
● Keywords Density & proximity in content
● Ideal Content Length for posts and pages
● Unique content and avoiding plagrism
● SEO content writing cheatsheet
On Page SEO: Technical & HTML
● Title Tag
● Description Tags
● Robots Tag
● Anchor Text
● Image & Heading Tags
● URL Optimization & Site Structuring
Google Search Console Tool
● Setting Up Search Console
● Key GSC Reports
● Sitemap Management
● Optimization for Mobile View
Off Page SEO: Link Building Techniques
● Types of Links
● Back Link Analysis
● Submission Based Link Building Techniques
● Content Based Link Building Techniques
● Outreach Based Link Building Techniques
Local SEO
● Google Business Profile Optimization
● Classified Optimization
● NAP Optimization
Module 13: Web Analytics & Traffic Reporting
- Introduction to Web Analytics
- Introduction to Google Analytics
- Google Analytics Account Structure
- Google Analytics Audince Report
- Google Analytics Aquisiton Repor
- Google Analytics Behaviour Report
- Installing Google Analytics On Website
Who Can Attend
Digital Marketing Specialist Course by Digiperform transforms you into a digital market specialist in domains like SEO, Social Media, Pay-Per-Click & other digital domains.
15 Quizzes and 15 Assignments
Projects:
- Business Marketing Kit Designing
- Storyboard-based Video Shoot
- No-Code Website Creation WordPress
- Business Social Media Banners Portfolio
- Social Media Strategy Blueprint Organic & Paid
- Corporate Business SEO Proposal Creation
- LP & Ads For Social Media Campaign
Best institute for digital marketing. I suggest all my friends about Digiperform. They provide depth course module both technically and strategically. Happy to be a part of Digiperform.
If you are looking for an institute which helps you learn digital marketing, then you must consider Digiperform. They are the best in this field.
Great learning experience at Digiperform. We were provided with theoretical along with practical exposure. I enjoyed studying and developed a new skills.
My personal experience with Digiperform was good, especially when it comes to PPC the trainer here have the depth of knowledge over the subject line.