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Best Instagram Features for Promoting Your Posts

Best Instagram Features for Promoting Your Posts
Subhashni Sagar Subhashni Sagar
Business & Digital Marketing Tips
February 18, 2020
If you are willing to make it big on the Instagram platform you will need to use every feature and every tool at your disposal.  With plenty of competition, you will need to be focused and resolute if you want to succeed. With the right tools like ingramer, you can make your effort a lot less toiling.  Today we will be focusing on some of the best features Instagram has to offer that can help you to promote your posts to your audience.  You can have more engagement by boosting your Instagram post to a worldwide audience. Also Check: Digital Marketing Course In Delhi

Best Instagram Features for Promoting Your Posts

Instagram Business Profile: 

It is a great time to make the switch. With a business account, you get tons of other features that you otherwise won’t have.  Contact buttons and Insights are just the tip of the iceberg. You get loads of important features such as the ability to schedule your post.  Now you can create a post, set the scheduled time of post, and forget about it, Instagram will do the rest for you. This was possible due to huge changes to their API.  With this feature, you can save a lot of time that otherwise would have been spent on posting the posts at the right time.  Having a business profile also gives you access to Instagram ads which are a great way to generate some sales.  You can buy more followers on Instagram by running Instagram ads or taking marketing services.

Instagram Story Highlights:

This is a very important feature as this allows you to curate and showcase what you want your audience to see.  Highlighted stories are found at the top of the page. This is a great way to show off some of your new products or posts which you want to share with your audience.  Use links in your highlighted stories to drive more traffic to your product or post. It is one of the best ways to attract new followers.  Come up with creative solutions and create some unique highlighted stories for your account.

Instagram Analytics: 

Analytics on any social media platform is a great way to keep track of your performance on the platform.  Every data that you wish to access is just a click away from the app. Data such as engagements, likes, comments, and views on everything is easily measurable with the help of analytics.

Instagram Live: 

Instagram Live is a very useful feature that you can use to keep your audience engaged by doing frequent live streams on various compelling ideas and topics.  This is a free feature that everyone should be using. Use live stickers and filters to make your live feed more enjoyable.  Live feeds are always featured at the top of the news feed which makes it a great tool for daily promotions.

Hashtag and location stickers: 

This is a revolutionary feature Instagram introduced with its stories. Adding hashtag stickers to your stories allow them to pop up in search results, significantly increasing your chances of promotion.  Adding location and hashtag stickers to your stories not only increase your chances of better exposure to your audience but also makes your stories much more personal and compelling. As technology advances, new features constantly keep popping up. Mastering these features become extremely necessary if you want to stay ahead of the curve and make it big on the platform.
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