(dCDMM)
Digital Marketing Master Course
23 Digital Marketing Modules 10 Capstone Projects 25 Live Assignments 25 Digital Marketing Quizzes
Digiperform’s Digital Marketing Master Program is India’s Leading Digital Marketing All-In-One Digital Skills Program that covers 25 Core Specialization Skills including, Social, SEO, SEM, Content, Website , Web Graphics , Marketing Automation Along with emphasis on working as a freelancer and adding online income as an blogger or affiliate marketer. This program also covers best AI tools to usage to increase your productivity
![Artboard 1 copy 2 Artboard 1 copy 2](https://digiperform.com/wp-content/uploads/2023/04/Artboard-1-copy-2-100x100.png)
Offline Fee
Rs 58,750
![Artboard 1 copy 2 Artboard 1 copy 2](https://digiperform.com/wp-content/uploads/2023/04/Artboard-1-copy-2-100x100.png)
Online Fee
Rs 45,750
![Artboard 1 copy 3 Artboard 1 copy 3](https://digiperform.com/wp-content/uploads/2023/04/Artboard-1-copy-3-100x100.png)
Classroom
120 Hours
![Artboard 1 copy 4 Artboard 1 copy 4](https://digiperform.com/wp-content/uploads/2023/04/Artboard-1-copy-4-100x100.png)
Assignments
180 Hours
![Artboard 1 (1) Artboard 1 (1)](https://digiperform.com/wp-content/uploads/2023/04/Artboard-1-1-100x100.png)
Exams
3 Exams
![Artboard 1 copy 6 Artboard 1 copy 6](https://digiperform.com/wp-content/uploads/2023/04/Artboard-1-copy-6-100x100.png)
Batches
Weekdays
Module 1: Marketing Foundation
- History of Marketing
- Traditional vs. Digital Marketing
Module 2: Digital Marketing Ecosystem
- The Current Opportunity
- Digital Marketing Channels
- Careers in Digital Marketing
Module 3: Digital Consumer Behaviour
- Digital Consumer Journey
- Understanding Online Business Goals
Module 4: Digital Visibility Strategy
- Website Planning
- Local Visibility
- Social Media Visibility
Module 5: Online Lead Strategy
- Need of Online Advertising
- Types of Online Ads
- Media Buying Principles
- Nurturing & Lead Funnels
Module 6: Graphic Designing For Business
- Graphic Design Fundamentals
- Designing- Marketing Kits
- Designing Online Documents
- Advanced Design Principles
- Social Media & Whatsapp Banner Design
Module 7: Video Marketing For Business
- Video Creation Strategy
- Importance of Video Marketing
- Types of Online Videos
- Building Explainer Video Scripts
- Live Exercise: Creating Explainer Videos
- Video Scripting
- Basic Video Editing
- Setting Youtube Channel
- Uploading Video on Youtube
Module 8: Building Your Business Website
- Buying Domain & Hosting
- Understanding C-panel
- Installing WordPress
- Customizing Theme
- Building Home Page & Blog
- Adding One Squeeze Page
- Customizing Menu
- Customization Practice & Doubt Session
Module 9: Social Media Optimization
Introduction to Social Media
● Social Media Fundamentals
● Importance of Social Media For Business
● What Does Social Media Include
Social Media Marketing Concept
● Conversational Marketing
● Importance of content creation on social media
● Do’s and Don’t of Social Media
Exploring Social Media Channels
● Size of Network
● Demography of Network
● Marketing Purpose
● Pros & Cons of Each Channel
Facebook Business Marketing
● FB Profile vs. Page Vs. Group
● Creating Pages and Groups
● How to Optimize Your Profile Settings
● How to Grow Your FB Page
● Strategic Best Practices
● FB Messenger Optimization
● FB Posting Ideas
Twitter Marketing
● How Twitter Works
● Twitter Terms
● Twitter For Business
● Quick Guided Setup
● Best Practices to Optimize Twitter
Linkedin Marketing
● Introduction to Linkedin
● Linkedin Profile Optimization
● Linkedin Network Growth Strategy
● Linkedin Post Ideas
Instagram Marketing
● Impact of Instagram On Business
● Instagram Profile Optimization
● Instagram Algorithm
● Instagram Insights
● Growing Your Instagram- Posts, Videos, Stories,
Reels, Live
● How To Get More followers
● Instagram Case Studies
Module 10: Landing Page Optimization
- Things to Know when planning a Lead Generation Campaign
- Key Elements of a Landing Page
- User Flow Designing
- LP Copywriting
- Building : Action, Trust & Thank-You Page
- A/B Versions Of LP
- Key LP Creation Tools
Module 11: Facebook & Instagram Advertising
- Introduction to Facebook & IG Ads Importance
- Types of Ads- image, Video, Carousel, Story etc.
- Types of Campaigns- Awareness, Consideration, Conversion
- Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install etc.
- FB & Instagram Ad Policies
- Creating Your Ad Campaign -Live Walkthrough
- Ad Campaign Best Practices
- Ad Campaign Case-Study
Module 12: Search Engine Optimization
Introduction to SEO
● Search Engine & Its functions
● Why SEO
● Definition of SEO
● SEO Ranking Factors
● SEO Algorithms
SEO Keyword Research
● What is keyword
● Types of keywords
● Keyword Selection Tools
● Keyword Mapping on Pages and Posts
On Page SEO: Content Optimization
● Importance of seo conent
● Keywords Density & proximity in content
● Ideal Content Length for posts and pages
● Unique content and avoiding plagrism
● SEO content writing cheatsheet
On Page SEO: Technical & HTML
● Title Tag
● Description Tags
● Robots Tag
● Anchor Text
● Image & Heading Tags
● URL Optimization & Site Structuring
Google Search Console Tool
● Setting Up Search Console
● Key GSC Reports
● Sitemap Management
● Optimization for Mobile View
Off Page SEO: Link Building Techniques
● Types of Links
● Back Link Analysis
● Submission Based Link Building Techniques
● Content Based Link Building Techniques
● Outreach Based Link Building Techniques
Local SEO
● Google Business Profile Optimization
● Classified Optimization
● NAP Optimization
Module 13: Web Analytics & Traffic Reporting
- Introduction to Web Analytics
- Introduction to Google Analytics
- Google Analytics Account Structure
- Google Analytics Audince Report
- Google Analytics Aquisiton Repor
- Google Analytics Behaviour Report
- Installing Google Analytics On Website
Module 14: Online Advertising & Google Ads
- Introduction to Paid Marketing & GA
- Types of Campaigns
- Bidding, Auctions and Budget
- Account Structure
- Account & Billing Setup
Google Ads -Search Campaign Live Creation
- GA Campaign Keyword Research
- GA Campaign Setup
- GA Ad group Setup
- GA Conversion Tracking Setup
Google Ad Campaign Case Study- Real Estate
- AD Copy & Keyword Optimization
- LP Design Testing
- Budgets Testing
- Bid Amount & Bidding Methods Test
- Ad Schedules
- A Recommendations
Module 15: Display Advertising
- Display vs Search Ads – Difference
- Google Display Ad Campaigns Targeting Methods
- Most Popular Display Ad Sizes
- Display campaign Creation- Live Walkthrough
- Display Campaign Best Practices
Module 16: Video Advertising
- Introduction to Video Ads
- Video Ad Types
- Video Ad Campaign Types
- Bidding, Budget, Network & Inventory Options
- Video Campaign Targeting Options
Module 17: Remarketing & Rebranding
- How Remarketing Improves ROI
- Types of Remarketing Audience
- Essentials Components of remarketing
- Remarketing- Top Case Studies
- Setting Up Google Remarketing Tag
- Creating Different Lists With GA
- Display & Video Remarketing Campaign- Live Walkthrough
- Google Search Remarketing
- Facebook & Instagram Remarketing
Module 18: Email Marketing
- Importance Of Email Marketing
- Usage, ROI,Objectives, Email Benefits
- Top Email Marketing Tools
- Key features of a Good Email Tool
- Step By Step Guide For Email Marketing
- Types of Marketing Emailers
- Email Writing Best Practices
- Email Marketing Strategy Creation
- Email List Building Tools
Module 19: Inbound Marketing
- Inbound vs. Outbound Marketing
- Audience Identification
- Buyer Touch Point Analysis
- Top Content Types For Each Buyer Stage
- Where to Distribute Content
- How To Generate Content Ideas
- Creating Content Idea Sheet
- Content Repurposing
Module 20: Web Content Writing
- Essentials of Content Writing
- Content Writing for Business Sites
- Top Tools For Content Research
- Top Tools For Content Writing
- AI Based Tools For Content Writing
- Conversational Writing For Social Media
- Ecommerce Content writing
- Content Writing vs. Copywriting
- Copywriting Best Practices
- Creating Ad Copies
- Writing For Landing Pages
- Funnel Copywriting- Whatsapp & Newsletters
Module 21: Blogging, Adsense & Affiliate Marketing
- Blog Planning& Strategy
- Setting Up Your Blog in WordPress
- Email Marketing Setup For Your Blog
- SEO For Your Blog
- Monetizing Your Blog With Affiliates, AdSense & Collabs
- Top 15 Content Planning & Production Tools For Your Blogs
- Creating & Disseminating Your 1st Blog Post
- Blog Success Blueprint
Module 22: Selling On Amazon & Market Places
- How to Create Amazon Account
- Product Listing Best Practices
- Pricing And Payments
- Order Management And Shipping
- Amazon Ads
- Listing Beyond Amazon-Best Practices
Module 23: Earning As A Freelancer/ Starting Agency
- Top Freelancing Platforms
- Building Business/ Freelancer Profile
- Live Walkthrough: How to Grab Projects
- How To Price Your Services
- Small Agency/ Freelancer Lead
- Generation Case Studies
Who Can Attend
This Masters course is aimed at individuals who wish to develop a deep understanding and high level of competence in the application of digital marketing tools.
![Marketing & Digital Marketing Functions](https://digiperform.com/wp-content/uploads/2023/04/Marketing-Digital-Marketing-Functions.png)
![Digital Marketing Industrial Applications](https://digiperform.com/wp-content/uploads/2023/04/Digital-Marketing-Industrial-Applications.png)
![Web Research & Surveys Management](https://digiperform.com/wp-content/uploads/2023/04/Web-Research-Surveys-Management.png)
![Business & Social Media Graphics Designing](https://digiperform.com/wp-content/uploads/2023/04/Business-Social-Media-Graphics-Designing.png)
![Business Video Creation & Editing](https://digiperform.com/wp-content/uploads/2023/04/Business-Video-Creation-Editing.png)
![Wordpress Business Website Development](https://digiperform.com/wp-content/uploads/2023/04/Wordpress-Business-Website-Development.png)
![Social Media Audit & Campaign Strategy](https://digiperform.com/wp-content/uploads/2023/04/Social-Media-Audit-Campaign-Strategy.png)
![Social Media Management- Branding & Growth](https://digiperform.com/wp-content/uploads/2023/04/Social-Media-Management-Branding-Growth.png)
![Social Media Advertising & Lead Generation](https://digiperform.com/wp-content/uploads/2023/04/Social-Media-Advertising-Lead-Generation.png)
![Keyword Research Process](https://digiperform.com/wp-content/uploads/2023/04/Keyword-Research-Process.png)
![SEO Content Optimization](https://digiperform.com/wp-content/uploads/2023/04/SEO-Content-Optimization.png)
![SEO HTML & Tag Optimization](https://digiperform.com/wp-content/uploads/2023/04/SEO-HTML-Tag-Optimization.png)
![SEO Link Building & Outreach](https://digiperform.com/wp-content/uploads/2023/04/SEO-Link-Building-Outreach.png)
![Landing Page Optimization](https://digiperform.com/wp-content/uploads/2023/04/Landing-Page-Optimization.png)
![Web Analytics](https://digiperform.com/wp-content/uploads/2023/04/Web-Analytics.png)
![Search Advertising](https://digiperform.com/wp-content/uploads/2023/04/Search-Advertising.png)
![Video Advertising](https://digiperform.com/wp-content/uploads/2023/04/Video-Advertising.png)
![Display Advertising](https://digiperform.com/wp-content/uploads/2023/04/Display-Advertising.png)
![Performance Marketing](https://digiperform.com/wp-content/uploads/2023/04/Performance-Marketing.png)
![Marketing Automation](https://digiperform.com/wp-content/uploads/2023/04/Marketing-Automation.png)
![Email Marketing](https://digiperform.com/wp-content/uploads/2023/04/Email-Marketing.png)
![AI Tool Based Digital Marketing](https://digiperform.com/wp-content/uploads/2023/04/AI-Tool-Based-Digital-Marketing.png)
![Web Content Writing](https://digiperform.com/wp-content/uploads/2023/04/Web-Content-Writing.png)
![Adsense Blogging](https://digiperform.com/wp-content/uploads/2023/04/Adsense-Blogging.png)
![Affiliate Marketing](https://digiperform.com/wp-content/uploads/2023/04/Affiliate-Marketing.png)
![Amazon Portfolio Management](https://digiperform.com/wp-content/uploads/2023/04/Amazon-SEO.png)
![Amazon SEO & Ads](https://digiperform.com/wp-content/uploads/2023/04/Amazon-Portfolio-Management.png)
![Digital Freelancing](https://digiperform.com/wp-content/uploads/2023/04/Digital-Freelancing.png)
25 Quizzes and 25 Assignments
Projects:
- Business Marketing Kit Designing
- Storyboard-based Video Shoot
- No-Code Website Creation WordPress
- Business Social Media Banners Portfolio
- Social Media Strategy Blueprint Organic & Paid
- Corporate Business SEO Proposal Creation
- LP & Ads For Social Media Campaign
- Google Ads Business Proposal Creation
- Funnel-Based Email Marketing Template Pack Creation
- Marketplace Feasibility Plan Creation
![IN-COURSE INTERNSHIP](https://digiperform.com/wp-content/uploads/2022/02/create-your-own-brand-online-50x50-1.png)
![MOCK INTERVIEW](https://digiperform.com/wp-content/uploads/2022/02/Owners-Entrepreneurs-50x50-1.png)
![CAMPUS DRIVE](https://digiperform.com/wp-content/uploads/2022/02/Students-Jobseeker-50x50-1.png)
![LMS JOBS](https://digiperform.com/wp-content/uploads/2022/02/3-50x50-1.png)
![RESUME BUILDING](https://digiperform.com/wp-content/uploads/2022/02/5-3-50x50-1.png)
![LIVE PRACTICAL SESSIONS](https://digiperform.com/wp-content/uploads/2022/02/PROMOTE-GLOBALLY-50x50-1.png)