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How to Modernize for Today's Digital Consumer

How to Modernize for Today’s Digital Consumer
Subhashni Sagar Subhashni Sagar
Digital Marketing
April 17, 2020
The business world is fast-changing, and it can be challenging to keep pace when there are so many technological developments, trends, and changing consumer habits to be aware of. You must be able to stay current and appeal to today’s digital consumer otherwise you will be behind the competition and struggle to build a positive reputation for your brand. It is the brands that stay current and understand the digital audience that can attract and retain customers, climb above the competition, and dominate in their industry. There are lots of ways to modernize your business in 2020 for a digital audience – read on to find out the most effective strategies.

How to Modernize for Today’s Digital Consumer

  • SEO From an Experienced Agency
SEO remains incredibly important and vital for any modern business looking to increase its presence online and improve visibility. SEO can be complicated and time-consuming, so for the best results, it is worth using the services of an experienced digital marketing agency that will be able to deliver long-term results.
  • Redesign the Company Website
The company website is how you present your brand to the world, but it is incredible just how quickly web design trends can change. A website that was designed 2 or 3 years ago will look dated nowadays because the trends change so fast, so it is a smart idea to redesign the site, especially if it is old and/or you are struggling with conversions. 
  • Create High-Quality Content
Content is a vital part of any modern marketing strategy, but you need to make sure that this is content that is of the highest quality and stands out in a saturated marketplace. Instead of generic content, try to create pieces that will serve a purpose to your target customer and be engaging – it is helpful to use a variety of media to do this as opposed to just text pieces. A few good types of content to create include:
  1. Video tutorials
  2. How to guides
  3. Interviews
  4. Infographics
  5. Q&A sessions
  6. Slideshows
  7. Listicles
  8. Animations
  • Use Social Media in An Effective Manner
A small percentage of modern-day businesses effectively use social media so there is a chance for success on these platforms if you know how. The key is to engage your target customer and to have a strong presence without spamming your followers – this means that you need to share high-quality, valuable content (as above) and respond to comments and questions. Crucially, try to avoid making multiple posts in one day to prevent spamming. A few other basic tips for proper social media usage include:
  1. Providing links to your website
  2. Try to connect with your followers
  3. Use humor but carefully (and never anything offensive or polarizing)
  4. Keep your profiles up to date
  5. Humanize the brand with posts
  • Use Influencer Marketing
Following on from this, influencer marketing has exploded in popularity in recent years, and it is easy to see why because it is so effective in today’s day and age. When you can get an influential industry figure to recommend your brand to their followers, it can paint your company in a positive light, help you to create an emotional connection to a large following, and help to build an authentic brand reputation. 
  • Form A Strategic Alliance
Similarly, striking up a strategic alliance with another copay is a smart way to modernize and reach an entirely new audience. The key to success with this strategy is finding the right business as you will want to find a company that is not a direct competitor but has the same target customer as you so that you can both benefit from working together. 
  • Implement A VOIP Phone System
To succeed in the digital age, you need to have the right tools at your disposal to streamline the business operation and provide the best possible customer experience. One of the best ways to do this is by implementing a high-quality VOIP phone system that can streamline your call system while reducing costs. Voip phone system is a phone system that is delivered over the internet, which allows you to scale call volume, plus there is a range of other benefits such as automatic call distribution, call management features, data collection, video conferencing, and much more. This can all improve efficiency and productivity, reduce costs, and allow you to provide the best possible customer service.
  • Add Live Chat
It is essential to have a high-quality phone system in place. Still, you must also keep in mind that a large percentage of today’s consumers prefer digital communication as opposed to a phone conversation. This is why it is intelligent to add a live chat function to your website, which allows people to get instant customer service without having to phone. In essence, this can increase conversions, give you a competitive edge over the competition, and help you to build a connection with your target customer.
  • Reduce Environmental Impact
Today’s digital consumer is becoming increasingly environmentally aware and more selective when it comes to the brands that they use. A business needs to find ways to reduce their environmental impact from an eco-viewpoint but also in terms of appealing to a modern-day consumer (you will often find that it helps to lower costs too). A few ways in which you can do this include:
  1. Alternative energy
  2. Energy-efficient appliances
  3. Using local and/or green suppliers
  4. Going paperless
  5. Remote working
  6. Starting a carpool
  7. Increasing recycling
Combine a few of these strategies, and you should quickly start to see results. It is hard to stay current and know how to appeal to a modern, digital audience when everything seems to always be changing, and there are new trends and technologies. Still, the above are all effective strategies to use in 2020, which will help businesses of all sizes and in all industries to stay current, appeal to their target customer, and compete with the more prominent brands.
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