Online Marketing is the most challenging part of the photography business.
You are expert in taking stunning pictures. Your portfolio is magnificent and demonstrates your passion and expertise in your craft.
Your clients are happy with your work and love the way you capture the moments. Now, how will you show your skills and talent to the whole world? And how can you stand out amongst the crowd of other photographers?
You must have heard the saying that –“Successful Photography Business means 80% Marketing And 20% Creativity”.
Usually, lots of photographers are making a huge mistake by not paying much stress over online marketing. They are actually losing their online customers.
Are you one of those?
If yes, then here 5 remarkable online marketing tips for photographers to help you achieve the exact objective of claiming those 80% back. Here you go.
1# Google Business Pages
Google is now placing its business listings before the organic search results. For example, while searching for a keyword like “Wedding Photographers” on Google; you will get the following result:
2# Build your online presence via automation
The best way to build authority is via consistent participation in dialogues and strategy of helping others on social media. It sounds good but it is not a photographer’s task to become a social media freak. If you can afford, you can even hire a social media executive or freelancer for building relationships on social media platforms. For those who cannot afford it, automation is the key. It’s easy to use and save your time and efforts as well. Here is a list of tools do the job for you:- Buffer, for automation of social media updates. With Buffer, you can dedicate 20 minutes of your time and schedule updates for the upcoming one week. Great way to be consistently present in front of your online networks
- Follower wonk for building Twitter followers base. Building your Twitter followers base pays its dividends in the long run. With Follower wonk, you can choose to target and follow a particular niche of users who can in return also choose to follow you back. For example, you can choose to follow other photographers, marriage bloggers, event managers and many other niches that are likely to be indirectly connected to your business and may request your services soon
- Hootsuite, for updating and managing multiple social media networks at once. With hoot suite, you can manage multiple streams of social data such as Facebook, Twitter, and LinkedIn within the same dashboard and schedule posts or retweets directly from those streams. Other free tools you can try out are Manage Fb and Deliver it.
3# Embrace This Secret Content Marketing Strategy
This sound bizarre as photography and writing are two different domain. A mightier pen not only helps you in enhancing your communication with your customers but also provides you the opportunities to write guest posts on high authority blogs. Moreover, this helps you to establish yourself as the subject matter expert in your domain. It provides you with the chances to associate with influencers in your industry. The first front where you can get active on content marketing is your personal blog. It’s extremely important to provide your users with the stuff they are actually looking for. For example, a wedding photographer can share a series of posts on wedding photography tips. Providing value to your clients will help you in building trust. Moreover, your clients will start considering you as an expert on the subject. You can even connect your online portfolio with your blog, just take the extra leap. And start blogging weekly or even daily and watch as Google starts recognizing your site as authoritative within your niche and increases your average position in search results. But I Don’t Have So Many Blog Post Ideas..? The reason why you may feel trapped in your content marketing strategy is your own lack of understanding the context on which a potential lead may look for your services. To demonstrate how you can outgrow that, have a look at the following matrix:
- What to look for when hiring a florist.
- Tips to make your wedding day go smoothly.
- Referral list for the best vendors in your market area.
- How to plan the perfect honeymoon.