Email marketing begins with writing a fantastic copy. Not all emails are created equal though, and all of them are received differently as well. In order to start, we recommend first getting as much information as you can on the different email marketing software available today, so you make the right choice for the needs of your company. When this has been done, you can start typing away. Even though the copy is not the only factor that influences a campaign’s success, it is one of the most important ones. Take a quick read below where we talk about 7 quick and easily doable tips for writing a killer copy.