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7 Writing Tools to Build a Successful Email Marketing Campaign

7 Writing Tools to Build a Successful Email Marketing Campaign

Email marketing is the perfect way for companies to address many potential new customers at once. Email is one of the easiest and most convenient ways to communicate, and the amount of email users keeps increasing year after year.

Along with that increasing number, email strategists have been finding new, improved ways of promoting their businesses or products. 


Why You Should Use Email Marketing

Email marketing campaigns are the go-to choice of many marketers, including digital marketing. The reason this form of marketing is so popular is because of the highest ROI – Return On Investment. With little money invested, you can expect sure returns and an increase in leads. However, some preparation is necessary, as forming the email list itself is a never-ending process. 


The Best Writing Tools for an Effective Email Campaign


To make your job easy, we’ve done some work ourselves. We’ve dug through the Internet in search of the best tools for an email campaign. So, here are the top seven tools to build a successful email marketing campaign: 


1. Vero

When dealing with a large number of contacts, instead of sending one and the same email to everyone, Vero helps with creating customized emails. It helps with the personalization of the content being sent out, focusing on the individual interests of users.

This tool will make sure to provide the most effective emails to potential customers or consumers, saving you time and effort.


2. Grammarly

Even though businesses want to appear friendly and open, it’s important to keep in mind that it’s still necessary to stay professional. Grammarly is a great tool as not only does it correct grammatical and spelling mistakes, but it also suggests better wording so that you can adjust your style and tone and communicate effectively. It is very user-friendly and can be used with many desktop apps as well as on many different websites.


3. Google Keyword Planner

The Google Keyword Planner helps you come up with the best and most effective keywords for your business. It’s a free tool that will provide suggestions of phrases most suitable to your needs.

It promotes products and services not only on Google but also on YouTube, Bing, Amazon, and other websites. It also helps businesses with reaching specific goals, for example, reaching a higher number of clicks on their website. 


4. Hire a Writing Service

Additionally, you could hire professionals to do the work for you. A service called provides writing services and ensures that you get what you need. With a number of experts in various fields, negotiating the final product is a piece of cake and is sure to provide you with appropriate content for your marketing campaign. 

This is the best solution if you ever feel stuck and have a lack of inspiration to come up with catchy phrases and relatable content so necessary in the field. The thing is, everybody has days like this, but knowing how to overcome them without compromising your work or missing deadlines is the way to go.

For this reason, many professionals decide to outsource their writing and focus on editing and corrections. With this in mind, let’s keep going. 


5. Community

There is no better place to seek the advice of professionals, available 24/7. If you ever get stuck in the middle of an email, not knowing how to continue, or not knowing how to start even, you can ask for advice or a template to aid you.

The idea behind the community is that people from different fields are brought together and can cooperate on various projects using the Community platform


6. Hemingway App

The Hemingway App is one of the best tools you can use to make your emails more comprehensible. Needless to say, an average reader does not want to get lost in 3-line sentences.

The Hemingway App scans your content and ensures that the sentences are simple to read, comprehensible, and of appropriate length. Considering that Google also scans the content for ease of reading, this platform is also useful when publishing content. 


7. Zapier 

Zapier is an advanced automation tool. What Zapier does is that it allows you to transform long processes into automatic patterns that take over high-volume jobs. Zapier allows you to set up a series of timed emails that are timed to each individual user to send reminders and increase your engagement and conversion rates.

Zapier does come at a price, but considering the time saved, it pays off in no time. 




It is very difficult to run a modern business without a successful marketing campaign. However, it is not that easy of a task to come up with new and original ideas and stay on top of the competition. That is where the above-listed tools come in very handy. Some of them are free and available to everyone, some do require fees, and it is up to you to choose one (or more) which fits your needs perfectly. Email Marketing investments have the highest ROI, so you can be sure that your investment will pay off.


Author’s bio

Jessica Fender is a writer who believes that strong discipline is the key to success in any branch. When faced with a lack of motivation, this is exactly what she turns to – good work habits. She practices her writing skills daily to ensure she stays top-notch i

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